Author: Brent Kobayashi

The benefits of integrating your blog with your website

We recently wrote about the advantages of blogging using your own domain as opposed to the URL given to you by a free service like WordPress.com or Blogger. If you are blogging to support your business (which we’d advise nearly every business to consider), you’ll want to go further by integrating your blog and your website. There are four main benefits of having your blog a part of your website: Show what your company is all about. While your site…

Online Friendly Get Together – Let’s get together & talk online marketing!

Come join us Thursday February 18 at 3:30pm to get together & talk online marketing – everyone’s welcome! We’ll have experts on hand to share what we know, play a game or two, and hang out. (Are you an expert? Come on out & share, network, and connect!). What questions do you have? Do I need a Twitter account for my company? How do I use Google Analytics to measure success? How do I target advertising to a specific demographic…

How to Get More Love for Your Website with Social Sharing Buttons

You work hard to build your business. Your website is a big part of that and you’ll probably never forget the day you launched it. You showed it to your mom, your neighbours, even the FedEx guy. And they loved it! But you need to spread the word and get even more love for your site – especially from potential customers.   You can buy web advertising to let people know about it, or start clawing your way to the…

The Lonely Website – Website best practices in a social media world

Social media is where it’s at!  But what about your website?  Don’t give it the cold shoulder – bring your lonely website into your social circle.  In this presentation we will explore ways to make your website thrive and connect to the social media world. Here is a presentation our Mr. Brent Kobayashi did on at the #SocialBizNow conference a while back.  Enjoy, and if you have any questions, be sure to Tweet #TheSocialWebsite The Lonely Website – website best practices…

Canada’s Anti-Spam Legislation (CASL) – What you need to know

What is it? At one point or another everyone has opened up their inbox and has found unwanted emails. Sometimes called junk email or unsolicited bulk email (UBE), the Canadian government is implementing a new law, Canada’s Anti-Spam Legislation (CASL), to crack down on unwanted emails and texts. This law will have a major impact on businesses, because now businesses and organizations will need to prove they have consent to reach out to new, existing, or potential customers using electronic…

WordPress and Web Accessibility

The YYZ is a Nice Place to Be It’s fair to say that the city of Toronto is reasonably accessible. You can access any major retailer, access restaurants, major sporting events, concerts, and most other public places. Wheel-Trans can even get you there for the same price as the regular TTC cash fare. I must say that Wheel-Trans is probably the best thing the TTC has done in a while. Yes, even the TTC can do some good once in…