We have written lately about the importance of determining your site’s key metrics. Once you’ve decided on your website goals, however, tracking them shouldn’t be a pain. Google Analytics allows website owners to find out who is coming to their site, and what they do there. You can sign into the Google Analytics dashboard to access your current website statistics, but with just a little more effort you can setup Analytics to monitor the goals most important to your site, and send the most…
Author: Brent Kobayashi
Before you measure: Business goals
In your own mind, it’s easy to imagine your website drawing in visitors and effortlessly guiding them on a journey through relevant content, building their confidence in your business, and leading them on their way to becoming customers. But without statistics on which to back these assumptions, you can only presume that your site is getting the traffic you want, and that visitors are getting the experience they want from your site. Luckily, services such as Google Analytics are available…
Using Google Analytics to track website traffic goals
In your own mind, it’s easy to imagine your website drawing in visitors and effortlessly guiding them on a journey through relevant content, building their confidence in your business, and leading them on their way to becoming customers. But without statistics on which to back these assumptions, you can only presume that your site is getting the traffic you want, and that visitors are getting the experience they want from your site. Luckily, there are technologies available for website owners…
Beyond the Big Three: Other Social Networks You Should Know About
We’ve written before about the opportunities to connect with customers via the top consumer social networks, Facebook, Twitter, and LinkedIn. A small business can use these networks to share company news and insights, communicating to current and potential clients that the company is active and knowledgeable in its area of expertise. We think nearly every small business can gain from the creation and management of their brand on Facebook, Twitter, and LinkedIn, which is becoming just as important as having a great…
Integrating your blog and your website
Having a ‘blog’, featuring news, articles and thought-provoking content, is a great way to help your business gain credibility and enhance its reputation. But in order to make the most impact on both your target market and on search engines, your blog and organization’s website should be well-integrated. There are, however, several different methods of integrating a blog with an existing site, including the use of “iFrames”, rebuilding the site using a blog or CMS platform, creating a new theme…
Kobayashi Technology changes name to Kobayashi Online
Wow – coming up on 16 years. Kobayashi Technology has been around for some time, and we are going stronger than ever! When I started this business, I was just a sole techie helping companies with their IT needs. Now we are a solid digital marketing firm with four full-time, and three part-time people who have helped hundreds of businesses with their online presence. It has been a great adventure. Earlier this year, we worked with Toronto Marketing Agency Finesilver…
Hiding your prices – Don’t do it!
Talking about money is hard, even for online business. Many times when you visit a website, it is not easy to find the prices for the offered services. You can go through three or more different windows with trials and special offers but you cannot find how much you will finally have to pay for them. Some weeks ago, Brent went to the WordPress.com website looking for the prices of the premium features offered by the blog platform. He spent…
Don’t wait, start the sharing
In July, we started a blog series on the importance that an updated website has for your business. In our first blog post about website updates, we discussed how regular updates are a great way to legitimize a small business website. We also explained ways to find website content for your visitors and how to do website updates. In our previous blog post, we talked about the power of social networks and how you can help your visitors share the…
You’ve Created Your Content – Now Be Social with It!
Previously on Online Friendly, we told you about some ways to update your website frequently. These days, visitors to your website can do more than just look at your pages. Social Networks like Facebook, LinkedIn and Twitter are a powerful another way to have your website content put right where many people spend at least some of their day. Not only can you share your website content on the profiles you have on these social networks, but your visitors can…
4 (+1) Ways to Regularly Update Your Website
This week we want to tell you more about updating your website. In our previous posts, we explained why you should keep your website updated. We also listed some ways to discover interesting and useful content for your site. After you have your content, the next step is being able to update your site with it. Here are four ways to keep things up-to-date: Put your blog RSS feed on your homepage If you have an existing blog, you can…