Blog

Kobayashi Technology on CBC – HST Savings Coming Your Way!

Hello there, CBC came by yesterday to ask what my thoughts were about the HST as a small business owner. For us, it is a very good thing. So much so, we’re going to pass on the savings to our customers! But more on that in a bit. First: Is your eCommerce store HST ready? Most every business is of course affected. For those in Ontario with eCommerce stores (and who are already registered for GST), you should already be…

Social media for business explained – finally!

Like many businesses, we have been thinking a great deal about social media.  Mostly trying to figure out how it relates to our business, and the business of our clients. Well, Guy Kawasaki gives the most succinct and helpful explanation of social media (as it relates to businesses) that I have found yet. It’s simple, the goal for a business is to “establish yourself as a fascinating subject-matter expert”. Guy provides an example (restaurant owner posting food links), and four…

8 basic ways to promote your website WITHOUT SEO/SEM/Social Media

Your website is out there trying to market for you. Are you marketing for your website? Recently, a potential client came to us with a big concern.  Their website wasn’t generating enough business for him – almost nothing.  This client was looking to add more pages to the website (currently only had one) and maybe do some search engine optimization.  The site was a couple of years old supporting an existing “bricks & mortar” small business. We checked out the…

4 key aspects of a brochure site

The first goal for many small business websites is to support existing “offline” sales efforts. One way to do this is through the creation of a “brochure site”, which could be as simple as one page with some basic information on your business. So, how does a brochure website help support your underlying business goals? In this post, we’ll provide an overview. First – it exists.  Like a business card, a logo, and even a business name, it is one way…

Small business website goals

For your website to be as successful as it can be in serving you, it needs at least one goal. Above and beyond design or content, we consider this the most important component of your website. There is no reason to have a website unless it is going to achieve a goal – and that goal should be identified and explored so you figure out HOW the goal will be achieved. Here are the four main website goals we have…

Hair Dynamix Logo & Corporate Identity

Well-known Toronto salon and spa Hair Dynamix has been a fixture in the Beach neighbourhood for years came to us for a corporate identity refresh that would respect their past and put a fresh foot forward with a modern and dynamic look.