Blog

Around the Office: Fostering Innovation, Unwanted Beauty Pageants, and Dazzling Kinetic Art

Around the Office is a weekly group blog of what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. Sowing the Seeds of Innovation Andy was intrigued with an education theory put forth by Harvard technology and entrepreneurship expert Tony Wagner that emphasizes skill development and motivation. Wagner says this is essential for students to be able to get (or make) jobs by the time they enter a workforce where many traditional careers have disappeared.…

5 Reasons To Use Email Marketing

Want to know how your small business can become online friendly? Our “Building an Email List” series is designed to guide your organization through the use of email marketing for building your brand reputation, following up with leads, and growing your customer base. Straightforward advice ahead! With all the hubbub over social media and their ability to reach customers, many assume that email marketing is being replaced, or at least becoming a less effective marketing tool. But this actually isn’t…

Around the Office: Social Content Curation, Agile Marketing, Monday Spoilers, More!

Around the Office is a weekly group blog of what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. Curation Creates Scarcity from a Deluge of Online Content As a prolific creator of content, David was interested in the idea of social curation as reshaping the digital landscape (and even being called the Internet’s “4th wave”) by selecting what’s most useful, relevant and interesting. Obviously, curation certainly isn’t new. For instance, religious communities would create…

Around the Office: The Value of Boredom, Aphasia-Friendly Websites, & the Offline Masses

Around the Office is a weekly group blog of what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. Entertaining Ourselves Away From Creativity While it offers some entertainment in downtime, Daveed is a little worried his iPhone could be zapping his creativity. There’s a growing body of evidence to suggest that devices like the iPhone that let us text, tweet, update, call, watch, read, play, etc. prevent us from being alone with our thoughts,…

Around the Office: Oversharing Habits, Rethinking Remixes, & Google’s Noteworthy New Service

Around the Office is a weekly group blog of what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. Teaching Teens to Respect Their Own Privacy The emergence of social media, video, texts, audio, email and documents have contributed to a veritable explosion of Big Data. And while there’s no doubt it’s changing the landscape of marketing and giving us valuable customer insights and growth opportunities, Caroline is among a growing number of people concerned…

​Online Marketing Tools for Bands

Many of us here at Kobayashi Online have friends in bands, or have been involved in the music industry in one way or another. One of the common things we’ve found is that many of our peers have trouble figuring out their online presence. This is really something many bands and musicians can benefit from because it will allow them to be more easily found online, get heard by new people, and be at least a little accountable to fans.…

Creating a Brand Online: Choosing a Domain Name

Trying to understand how your small business can become online friendly? Our “Creating a Brand Online” series is designed to provide straightforward advice for your small business as you create your online brand. Many companies and individuals serious about their brand decide to register a domain name – typically in the form of “yourname.com”. This domain name can be used to point to a website, and used at the end of email addresses. Basically, a great domain name can be memorable and create…

Around the Office: Facebook “Likes” Give Us Away, Google Reader to Close, More!

Around the Office is a weekly group blog of what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. Inferring Who We Are from our Facebook “Likes” Daveed was curious what Facebook knows about him after finding out that Facebook “likes” can accurately infer race, IQ, sexuality, personality and political views only using only publicly available Facebook information, according to an online privacy study. A Microsoft Research/Cambridge University study, which involved trolling the public domain…

A WordPress Website for Ilavsky Chartered Accountants

For full-service, boutique accountancy firm Ilavsky Chartered Accountants, Kobayashi Online created a fully functioning WordPress website. Project Info URL: http://www.ilavskyaccounting.ca/ Client: Ilavsky Chartered Accountants Completed: March 2013 Kobayashi Online designed ilavskyaccounting.ca with its logo and corporate identity in mind, keeping a strong visual theme on all pages and incorporating it into the main navigation menu. The site features a clean and fresh look with touches of colour and a custom-designed “notepad” sidebar for added visual interest. Kobayashi Online built ilavskyaccounting.ca using the powerful WordPress content management system, which lets…

Around the Office: Social Business, Content Marketing, 3-D Drawing, & More!

Around the Office is a weekly group blog of what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. The Social Business Revolution Daveed, like Internet Evolution Editor-in-Chief Mitch Wagner, thinks the idea of social business holds tremendous possibilities and is just getting started. Instead of simply using social networks to find new customers, a social business can find efficiencies in real-time collaboration, which breaks down physcial and organizational barriers. As Wagner writes, “Social business is much more than…