Blog

A Modern Logo for a Boutique Consultant Firm

Kobayashi Online created for Whiteboard Consulting Group an updated logo to accompany their recent website refresh. The Creative team took inspiration —much like the original logo— from an actual whiteboard.

Around the Office: Going Mobile, Flat Web Design, and Ghost CMS

Around the Office is a weekly group blog of what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. Going Mobile Helps Customers Find You Always mobile-friendly, Andy endorses GoMo, Google’s initiative for businesses to go mobile. According to Google statistics, three-quarters of customers prefer a mobile-friendly site. Aside from making a good impression on most of your customers, GoMo offers more reasons mobile sites are more important than ever, as well as a window into…

Around the Office: WPUniversity Widget, Considering CISPA, WordPress.com Improvements, & More!

Around the Office is a weekly group blog of what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. WordPress Education Inside the Dashboard Always on the lookout for things that make online friendly, Brent was happy to see Toronto WordPress developers come up with the WPUniversity Dashboard Widget, which provides personalized WordPress training and assistance from inside your dashboard. We work with WordPress everyday, but we realize that not everyone’s familiar with WordPress, and…

Republishing Posts Without Ruffling Feathers

The Internet’s full of freely available blog posts and articles. And while this content may be free to read, it’s not necessarily free to repost on your website. In fact, it’s best to assume that it’s not free to repost. And while some blog writers may be flattered that you consider their blog post worth sharing, it’s usually good to assume that permission from the publisher is required unless otherwise stated. It can also be considered rude Generally, websites will…

Around the Office: Fostering Innovation, Unwanted Beauty Pageants, and Dazzling Kinetic Art

Around the Office is a weekly group blog of what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. Sowing the Seeds of Innovation Andy was intrigued with an education theory put forth by Harvard technology and entrepreneurship expert Tony Wagner that emphasizes skill development and motivation. Wagner says this is essential for students to be able to get (or make) jobs by the time they enter a workforce where many traditional careers have disappeared.…

5 Reasons To Use Email Marketing

Want to know how your small business can become online friendly? Our “Building an Email List” series is designed to guide your organization through the use of email marketing for building your brand reputation, following up with leads, and growing your customer base. Straightforward advice ahead! With all the hubbub over social media and their ability to reach customers, many assume that email marketing is being replaced, or at least becoming a less effective marketing tool. But this actually isn’t…

Around the Office: Social Content Curation, Agile Marketing, Monday Spoilers, More!

Around the Office is a weekly group blog of what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. Curation Creates Scarcity from a Deluge of Online Content As a prolific creator of content, David was interested in the idea of social curation as reshaping the digital landscape (and even being called the Internet’s “4th wave”) by selecting what’s most useful, relevant and interesting. Obviously, curation certainly isn’t new. For instance, religious communities would create…

Around the Office: The Value of Boredom, Aphasia-Friendly Websites, & the Offline Masses

Around the Office is a weekly group blog of what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. Entertaining Ourselves Away From Creativity While it offers some entertainment in downtime, Daveed is a little worried his iPhone could be zapping his creativity. There’s a growing body of evidence to suggest that devices like the iPhone that let us text, tweet, update, call, watch, read, play, etc. prevent us from being alone with our thoughts,…