News

Design Focus: Fontsmith

Design Focus is a regular Online Friendly feature that examines well-designed sites to show how Web designers have overcome some of the challenges of their profession. UK type design firm Fontsmith caught our attention with their calalog of creative fonts. In this Design Focus, we take a look at their website, and see if they put as much attention to their divs and style sheets as they do counters and serifs. Drawing attention to what’s important As a company that specializes in fonts, Fontsmith does well…

Around the Office: Kobayashi Online moves, email marketing lingo, and more

Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week. If you haven’t heard yet, Kobayashi Online is moving to its new Toronto location at1200 Eglinton Ave. East, Suite 801. Everyone has been busy packing and getting organized for the move in addition to making the online world friendly. Roberto invites you to learn his language with the help of 25 email marketing terms. Some…

Kobayashi Online has moved!

After many great years at 2243A Danforth Ave, Kobayahsi Online is moving to 1200 Eglinton Ave. East, Suite 801, Toronto as of February 6, 2012. We think the move will help inspire us and our clients to innovate, explore and look ahead. Plus, Kobayashi Online will now be under the same roof as Finesilver Design. As the online world evolves, consumer behaviour is changing rapidly. By combining Kobayashi and Finesilver digital, marketing and design capabilities, our clients will be able to tap into insights, ideas, social media…

Around the Office: New WP Plugins, Google to Up Tracking, Ideas from Dx3

Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week. A lot can happen in five months! Roberto is interested in testing out at least some of the 35 most interesting and useful WordPress plugins released since September 2011. Included in the list is: a plugin that replaces the default comments widget with the Facebook Comments widget; a plugin that regularly…

Marketing on the Move: Exploring Your Company’s Mobile Marketing Options

Signs and billboards often vie for our attention while we’re out and about. These can be thought of as predecessors of mobile marketing. As our glances turn towards our own smart phones and tablets, these devices have become a natural destination for advertising and engagement. Mobile marketing is marketing that engages people where they are, and when they’re interested in making a purchase. No wonder it has gained status as a business buzz term. But what is mobile marketing? It…

Around the Office: Fontsmith at 10, an HTML5 Doodle, Eyeing Social Media, more

Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week. Eva is impressed with the minimal and clean site Fontsmith created to celebrate its 10 years creating custom fonts. In addition to the great website, Fontsmith has published a limited edition box-set of booklets it has produced over the past decade. What better way to celebrate beautiful fonts and 10 years…

Shopping’s Better When Sharing: 5 Ways to Make E-commerce Social

Our innate desire to socialize has helped make the Internet a platform where people share information and their life experiences. The social nature of the Internet is something that institutions like governments, universities and businesses, cannot ignore. Having been a by-product of this network revolution, e-commerce businesses have much to gain from taking a decidedly social approach to businesses. First off, consumers have made online shopping an opportunity to socialize — not unlike going to the mall with friends. As we’ve…

Around the Office: Better Page Titles, Backing It Up, Landing Pages, more

Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week. This week at Online Friendly, Roberto reminded us that search results can often boil down to writing better page titles — the world’s top search engine agrees. Eva got a glimpse at the state of social media thanks to a new infographic that shows its influence by the numbers. Duct Tape…

Around the Office: 2012 Trends and Predictions, Social Spam, more

Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week. In the first week of 2012, we wondered whether the doomsayers were wrong about their cataclysmic predictions about the year 2012 given the general lack of fire and brimstone. We were interested in what Nettuts+ counted as their year-end web development trends and their predictions — and we had some of…

The Top 10 Digital Marketing Trends of 2011 + Some Predictions for 2012

Now that the year that’s nearly over, it’s a great time for reflection. Being on the edge of digital marketing, we wanted to share some of this sector’s trends that we thought were the most prevalent in 2011. Drawing upon the conversations we’ve had and overhead, the individual projects we’ve undertaken, and the news reports and blogs we’ve read, we’ve put together a list of some of the major trends we’ve seen emerging. We’ve also dusted off our crystal ball and managed to come up with…