Tips and Tricks

5 Ways to Apply Strategy to Your Online Content

“Content is king,” is an old adage that remains true in the Internet age, an age which has more or less become defined by the proliferation of content. But not all content is created equal. This is where content strategy comes into play. Content strategy helps provide a purpose to an organization’s website, blog posts, online videos, and social media updates. Content strategist Kristina Halvorson in Content Strategy for the Web, writes: “Creating useful, usable content requires user research, strategic…

Feeding the Viral Loop: 9 Ways To Make Content More Sharable

Having people share your content is vital to increasing its reach and popularity because it helps introduce new people to your content. Like many of the things we learned in kindergarten, however, sharing is an essential skill, and one that adults often neglect. Because sharing is also central to the spread of online content like blog posts, videos, and applications, it’s important to encourage your audience to share your content. Like many of the things we learned in kindergarten, however,…

7 Tips for Online Friendly Video Marketing

As people spend more time online, the adage that every company is a media company is more true than ever. Simply put, creating media surrounding your business helps create interest and attention, which is good for business. We see this with corporate magazines, social media updates, blog posts, and late-night infomercials. Video, while often ignored by companies, is an excellent way to educate customers, increase site traffic, and drive sales. With two-thirds of American adults in 2010 being connected by broadband Internet,…

Before You Open Up Shop: 5 Guidelines for a Functioning E-commerce Business

By now you’ve likely heard about how the Internet is transforming business, and at least a few e-commerce success stories. Whether you’re hoping to put your existing business on the Web or start a new online store, making the plunge into e-commerce can be rewarding. But it’s best to get your business started online properly. In this post, we’ll look at some things to consider before opening an online store. 1. Let them help themselves One of the major differences…

6 ways to become unlikable: Is your Facebook Page alienating your friends?

Facebook Pages are great for keeping your company’s fans updated on the latest developments, promotions, and information about your company and industry. Visitors who click the “Like” button on your Page will be able to see posts from your Facebook Page when they access their Facebook timeline. “If you build it, they will come” doesn’t necessarily apply to a Facebook Page. Even if it does, your fans will grow tired of your Facebook Page if being a friend doesn’t benefit them.…

Five reasons why your business should make a Facebook Page

Since Facebook introduced “Facebook Pages” in 2007, a wide array of organizations, businesses, celebrities, and brands have been using them to broadcast information to those “followers” or “fans” who choose to connect with them. Having a Facebook Page has garnered considerable buzz in the marketing world, but it does require some effort to have a successful Page. One of the cornerstones of our online marketing philosophy is that your reputation is built through all interactions you have with customers and potential clients.…

The 13 Real Rules of Social Media Engagement

This guest post by our friends at Toronto social media marketing company Spark Boutik lays down the rules to follow in order to truly engage your audience through social media. One of the biggest reasons brands struggle with social media is because they do not understand the need for engagement. Engagement means going beyond output and actually stimulating conversation. So, instead of blasting twenty tweets a day, you should be reaching out to your followers. Instead of asking for Facebook ‘Likes’,…

Don’t lose your domain: Tips to keep your domain safe

Losing your domain is a big deal for any site owner. A client of ours recently had their domain expire because they didn’t renew their domain, leaving them without email or a working website. As anyone can imagine, this can have a devastating effect on your business and productivity. Usually, someone will notice that their website is down and figure out that they have to renew their domain name contract, and after it expires there’s usually a period when you can…

Carousels: Rotating your featured webpages to help turn heads

You cannot count on website visitors to scroll to find your content, so why not scroll your content for them? You can do this using what are known as “sliders” or “carousels”. Like their fairground counterparts, website carousels rotate — but rather than moving model horses and unicorns — they move images and links. Bell Canada is one of many major businesses that uses changing images to draw attention to its various initiatives. A carousel is actually a standard application…

The Path to Accessibility: Six Questions to Ask Your Web Developer

With about 15 per cent of the world’s population living with some form of disability (pdf), accessibility is increasingly becoming an issue that cannot be ignored when, for instance, hosting an event or planning a building, yet it’s still often an afterthought for websites. In an effort to simplify the process of making a website accessible, the W3 Consortium set out to provide a set of recommendations to make Web content more usable by everyone in its Web Content Accessibility…