Tag: e-commerce

Around the Office: Patternizer Backgrounds, Shopp E-Commerce, Marketing as Storytelling, and More!

Around the Office is a weekly group blog that shows what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. Building an e-commerce WordPress website? Savvy developer Scott recommends the Shopp plugin, which he decided to use partly because it works, and partly because of the depth of documentation for both developers and users. After all, we prefer plugins that we can figure out how to customize easily. And our clients appreciate having something they…

Shopping’s Better When Sharing: 5 Ways to Make E-commerce Social

Our innate desire to socialize has helped make the Internet a platform where people share information and their life experiences. The social nature of the Internet is something that institutions like governments, universities and businesses, cannot ignore. Having been a by-product of this network revolution, e-commerce businesses have much to gain from taking a decidedly social approach to businesses. First off, consumers have made online shopping an opportunity to socialize — not unlike going to the mall with friends. As we’ve…

Before You Open Up Shop: 5 Guidelines for a Functioning E-commerce Business

By now you’ve likely heard about how the Internet is transforming business, and at least a few e-commerce success stories. Whether you’re hoping to put your existing business on the Web or start a new online store, making the plunge into e-commerce can be rewarding. But it’s best to get your business started online properly. In this post, we’ll look at some things to consider before opening an online store. 1. Let them help themselves One of the major differences…

Why e-commerce? 3 Reasons Why an Online Store Makes Sense

E-commerce can be a great standalone business, or an addition to your existing sales. There are numerous examples of companies that have successfully used online retail to their advantage. The Thorpes of Gosforth Fireside Shop, an English store that supplies everything to do with fireplaces, is a great example of a traditional company using the Internet for develop their online business. As a BBC report explains, this store has been able to use its unique selection of products to drive…

Around the office: Modern SEO, Comic Sans Remixes, WordPress 3.3, more

Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week. Roberto wants online traffic seekers to know about some modern day Search Engine Optimization practices, because, after all, SEO isn’t just about backlinks, keywords, and tags anymore. The 1st Web Designer blog makes some SEO recommendations such as optimizing your local searchability; smoothly integrating your SEO and social media marketing; and…

Around the Office: Facebook/WordPress integration, real-life e-commerce, more

Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week. Brent likes the idea of bringing e-commerce into the real world. It’s not science fiction! The Korean division of Tesco supermarkets made it possible to go shopping on a subway platform using a mobile phone. They put full-scale images of their aisles and cellphone scan-able QR codes in the subway, letting…