Tag: naming

Creating a Brand Online: Choosing a Domain Name

Trying to understand how your small business can become online friendly? Our “Creating a Brand Online” series is designed to provide straightforward advice for your small business as you create your online brand. Many companies and individuals serious about their brand decide to register a domain name – typically in the form of “yourname.com”. This domain name can be used to point to a website, and used at the end of email addresses. Basically, a great domain name can be memorable and create…

Around the Office: Steve Jobs’ Humility, Olympic Typography, Optical Illusions, and more

Around the Office is a weekly group blog that shows what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. “The logo and typographic branding of the modern Olympics have been striking, sometimes iconic, and always a representation of the design ethic of the time,” says Monotype Imaging’s Allan Haley. Haley wrote a fascinating blog post about Olympic typography and logo changes from the first image and type logo of the 1952 Helsinki games to…