Wow – coming up on 16 years. Kobayashi Technology has been around for some time, and we are going stronger than ever!
When I started this business, I was just a sole techie helping companies with their IT needs. Now we are a solid digital marketing firm with four full-time, and three part-time people who have helped hundreds of businesses with their online presence. It has been a great adventure.
Earlier this year, we worked with Toronto Marketing Agency Finesilver Design Inc. and branding specialist Sharon Freedman of Twenty-Six Keys to review our company, our mission, and how our marketing communications reflect who we are.
While we had updated our corporate identity, our name (Kobayashi Technology) still clearly grounded us in our IT roots and did little to reflect the wonderful little creative agency we have been for years.
In exploring our options, we came up with four names:
- Kobayashi Marketing
- Kobayashi Communications
- Kobayashi Media
- Kobayashi Design
All of these names we felt were either too limiting, or not quite representative of what we did – and not quite representative of where we were going.
Kobayashi Online came out of recognition that our core strengths lie in our technical roots and how we apply creative design and marketing solutions to the online world.
So tell us, what do you think of our new name?
And of course, do remember that regardless of our name you still get the same quality, same team, same company helping you make the online world friendly for your small business!.