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August 26, 2012 News

Around the Office: Ecce Homo Memes, Mapping the Internet’s Changes Over a Decade, and Social Engagement Driving Search Rankings

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Around the Office is a weekly group blog that shows what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week.

As an online media specialist, Daveed likes to think that he’s made some impact on the growth of the online world. In just 10 years, the percentage of the world’s population that’s online jumped from 9.1 per cent to 33 per cent; and daily time spent on the Internet went from 46 minutes to 4 hours. These are just some statistics that show how the Internet has come of age over the past decade, all illustrated by a colourful infographic. Daveed’s impact is left to your interpretation.

Roberto was surprised when a Spanish parishioner became arguably the world’s most famous artist this week when she retouched a valuable fresco in the town of Borja. While we’re sure she meant well, she may have inadvertently helped draw attention to the original and the importance of art conservation. Thanks to the Internet, the painting, known as Ecce Homo, quickly became a successful meme with different faces appearing atop the original.

Since Google makes periodic changes to its search algorithms, Brent is always willing to rethink his notions of what makes for good search engine optimization (or SEO). According to a new Fast Company article, a new factor is set to take precedence over the old search engine tricks, and this is social engagement. This means that a brand’s conversation ability will help determine their search ranking.

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