Author: zeitguys

Video for Beginners: Tips for Shooting Your First Ad

Video is one of the best ways to speak directly to your customers – and get your brand across effectively, by tapping into your authentic voice. But, video is intimidating! Understandably, small business owners are often intimidated by video for many reasons: You may feel uncomfortable or unnatural on camera You may feel you have too many important things to say – and be unsure of how to prioritize them You may be concerned you lack the skills to produce…

We Are Hiring!

Social Media Content Specialist + Video Editor, Digital Marketing Paid Internship Join the team at Kobayashi + Zeitguys, a Toronto-based marketing agency as our new social media content specialist + video editor.  About the Opportunity:  We are looking for a creative marketing-savvy content specialist with a passion for video and social media! The ideal candidate will have a strong aptitude for video editing, developing effective visual content for social media, and have a sound knowledge of marketing/communication best practices.  As a social media content specialist + video editor for Kobayashi + Zeitguys, you will be responsible for…

How To Get Started With Local SEO

SEO – or search engine optimization is the process of ensuring your digital business footprint is optimized for the search engines to effectively index and rank your content.  By optimizing your content for search, ideally, you’re improving the likelihood that your business information is shown to users searching for exactly what you offer. We’ve all experienced search from a user perspective. When we open the google search engine to look up, well, anything and everything, we want to receive the…

Lead Generation: What You Need to Get Your Campaign Started

Virtually every business out there is looking for new customers. Whether your team is actively pursuing them through advertising and marketing, or you’ve cooled off on promotional tactics due to the challenges of COVID-19 – the importance of continuously building out your pool of potential customers (often referred to as ‘leads’) is crucial.  One great way to reach new leads is by building out a lead generation campaign.  What is lead generation?  ‘Lead generation’ is a process whereby businesses take action to look for prospective customers, often…

Asking for Online Reviews is the #1 Marketing Action We Recommend Right Now!

Your business operations may not be ‘business as usual’ right now due to the COVID-19, but that doesn’t mean it’s time to stop promoting your products and services.  While there’s no denying that sales have declined in many industries, others are in a prime position to take advantage of pivots in customer behaviour, like increased content consumption, higher volume of online purchases and stronger desire to find businesses close to home.  So what do we suggest? Reaching out to customers to ask…

Clear Life Magazine

Clear Life Magazine is an ethical shop and publication that connects their customers with beautiful, sustainable home, fashion and beauty products. They approached Kobayashi + Zeitguys for a new website UX design and UI guidelines. Our UX design team worked collaboratively with the Benjamin Moody, benjaminmoody.com, our friend and top notch WordPress Developer in the design and build of the new clearlifeinc.com website. The images below provide examples of how we’ve combined the product sales of the Ethical Shop, with the…

Moshe A. Milevsky

Moshe A. Milevsky is a finance professor and thought leader at the Schulich School of Business at York University in Toronto. There is a plenty to learn about Moshe Milesky on his website moshemilevsky.com by exploring his Speaking Engagements & Lectures, his University & Research papers, as well as his many Books & Writings. These areas constitute the main structure of his website. The homepage presents featured cards section quickly bring the viewers to the page they are looking for. And the featured images are a thumbnail version of…

The Art of Business Photography

Our client needed a way to distinguish his photography practice for a valuable new niche. Businesses need great photography to stand out – and stock photography, generally, just doesn’t do the job. Our client identified that businesses who were willing to pay to secure distinctive imagery didn’t even realize how beautiful, fully custom photography was within their budget. The photos in his portfolio are striking, and make the case well. But what was missing was a compelling presentation and storytelling…