Blog

Using Google Analytics to report on your measurements

We have written lately about the importance of determining your site’s key metrics. Once you’ve decided on your website goals, however, tracking them shouldn’t be a pain. Google Analytics allows website owners to find out who is coming to their site, and what they do there. You can sign into the Google Analytics dashboard to access your current website statistics, but with just a little more effort you can setup Analytics to monitor the goals most important to your site, and send the most…

Before you measure: Business goals

In your own mind, it’s easy to imagine your website drawing in visitors and effortlessly guiding them on a journey through relevant content, building their confidence in your business, and leading them on their way to becoming customers. But without statistics on which to back these assumptions, you can only presume that your site is getting the traffic you want, and that visitors are getting the experience they want from your site. Luckily, services such as Google Analytics are available…

Using Google Analytics to track website traffic goals

In your own mind, it’s easy to imagine your website drawing in visitors and effortlessly guiding them on a journey through relevant content, building their confidence in your business, and leading them on their way to becoming customers. But without statistics on which to back these assumptions, you can only presume that your site is getting the traffic you want, and that visitors are getting the experience they want from your site. Luckily, there are technologies available for website owners…

OPTIMUS | SBR WordPress Development

The site is based on the popular content management platform WordPress, allowing site administrators to easily add, edit and update site content, including sidebars, images, and posts, through a Web-based control panel.

Beyond the Big Three: Other Social Networks You Should Know About

We’ve written before about the opportunities to connect with customers via the top consumer social networks, Facebook, Twitter, and LinkedIn. A small business can use these networks to share company news and insights, communicating to current and potential clients that the company is active and knowledgeable in its area of expertise. We think nearly every small business can gain from the creation and management of their brand on Facebook, Twitter, and LinkedIn, which is becoming just as important as having a great…

Integrating your blog and your website

Having a ‘blog’, featuring news, articles and thought-provoking content, is a great way to help your business gain credibility and enhance its reputation. But in order to make the most impact on both your target market and on search engines, your blog and organization’s website should be well-integrated. There are, however, several different methods of integrating a blog with an existing site, including the use of “iFrames”, rebuilding the site using a blog or CMS platform, creating a new theme…

Word 11 Print Design & Layout

Print advertising often plays a major part of any campaign, and was crucial in the promotion of Word11, Toronto’s 24-hour blogging festival. Kobayashi Online created a variety of print materials to both promote the event and to give it a unified look and presence.