Scotiabank BuskerFest brings to the city international renowned comedians, musicians, magicians, contortionists, mimes, and more to perform in front of an expected 1 million visitors and collect donations on behalf of Epilepsy Toronto.
In order to build excitement and help with the overall online strategy, we created a Facebook App to encourage people to “Like” the festival on Facebook and have a chance to win two tickets to the 4th annual Scotiabank BuskerBall Gala.
Facebook App Info
Organization: Scotiabank BuskerFest Toronto
Completed: August 2012
Facebook Page: http://www.facebook.com/BuskerFestToronto/
After the contest was over, we seamlessly changed the app from a contest app to a simple fangate that tells visitors what they can expect if they like Scotiabank BuskerFest. This means that people who click any links pointing to this app will receive a Facebook page rather than an error message.