Blog

Unlocking Strategy and Execution: The Power of the 6-Box Brief

Have you ever wondered how to effectively change what your potential clients actually do? In this episode of The KZ Show, we delve into the fascinating world of strategy and execution. Join host Brent Kobayashi as he explores the concept of the 6-Box Brief, a powerful tool that can revolutionize your approach to decision-making and brand communication. Special guest Libby Lucas our creative strategist shares a technique she has refined over the years working with the biggest brands on how…

Brainrider

Brainrider is a people-first marketing and creative agency. They help ambitious marketing teams do more, and do it better, by filling capacity and capability gaps with kind, creative people who get them and their business.

Pallett Valo

Pallett Valo is the largest and one of the most respected law firms in Peel Region, and has been recognized as a Top 10 Ontario Regional Law Firm in consecutive biannual surveys by Canadian Lawyer magazine.

ORION

ORION is a not-for-profit organization supporting Ontario’s progress with essential digital infrastructure. Since 2001, they’ve facilitated new discoveries by connecting research and education institutions, regions, and people across the province, enabling collaboration, learning, forging partnerships, and providing their community with the digital tools and expertise they need to make the world a better place.

iio Kitchen

iio is a luxury kitchen appliance manufacturer. iio current focuses on their four distinct refrigerator series that bring the nostalgic charm of classic design into the 21st century. Their kitchen appliances are found in a vast range of different spaces: small condo units, stylish Airbnb rentals, renovated apartments, cottages, converted basements, office kitchens and more.

2022: a weird and wonderful year

Will 2023 be weird or wonderful? For KZ, 2022 was both. Some of us finally met each other for the first time because we’ve been working virtually since the lockdowns of 2020. Project/account manager Ceejay and developer Hector met each other and everyone else at a backyard BBQ for all staff in May. Creative strategist Libby met her coworkers at the agency’s AGM in September—but she didn’t meet marketing specialist Morgan till our holiday lunch in December. Their biggest surprise:…

Video for Beginners: Tips for Shooting Your First Ad

Video is one of the best ways to speak directly to your customers – and get your brand across effectively, by tapping into your authentic voice. But, video is intimidating! Understandably, small business owners are often intimidated by video for many reasons: You may feel uncomfortable or unnatural on camera You may feel you have too many important things to say – and be unsure of how to prioritize them You may be concerned you lack the skills to produce…

We Are Hiring!

Social Media Content Specialist + Video Editor, Digital Marketing Paid Internship Join the team at Kobayashi + Zeitguys, a Toronto-based marketing agency as our new social media content specialist + video editor.  About the Opportunity:  We are looking for a creative marketing-savvy content specialist with a passion for video and social media! The ideal candidate will have a strong aptitude for video editing, developing effective visual content for social media, and have a sound knowledge of marketing/communication best practices.  As a social media content specialist + video editor for Kobayashi + Zeitguys, you will be responsible for…

How To Get Started With Local SEO

SEO – or search engine optimization is the process of ensuring your digital business footprint is optimized for the search engines to effectively index and rank your content.  By optimizing your content for search, ideally, you’re improving the likelihood that your business information is shown to users searching for exactly what you offer. We’ve all experienced search from a user perspective. When we open the google search engine to look up, well, anything and everything, we want to receive the…

Lead Generation: What You Need to Get Your Campaign Started

Virtually every business out there is looking for new customers. Whether your team is actively pursuing them through advertising and marketing, or you’ve cooled off on promotional tactics due to the challenges of COVID-19 – the importance of continuously building out your pool of potential customers (often referred to as ‘leads’) is crucial.  One great way to reach new leads is by building out a lead generation campaign.  What is lead generation?  ‘Lead generation’ is a process whereby businesses take action to look for prospective customers, often…