Small business website goals

For your website to be as successful as it can be in serving you, it needs at least one goal.

Above and beyond design or content, we consider this the most important component of your website. There is no reason to have a website unless it is going to achieve a goal – and that goal should be identified and explored so you figure out HOW the goal will be achieved.

Here are the four main website goals we have seen:

1. New sales support: Help close “offline” sales by establishing your professionalism and value to your client.
2. Advertising support: Help close leads coming from advertising such print advertising, direct mail, TV, radio, etc. by clearly expressing who you are and what value you bring to your customers.
3. Client relations support: Help keep your relationship with your existing customers strong by re-enforcing a positive perception of you every time they visit your website.
4. Sales: Generate new business from internet searches.

With your website, where do you want to go? Tell us!