Tag: brand films

Digital Marketing Trend: The Brand Film

Eschewing the restrictions of a slick, 30-second TV spot, brand films have emerged as a tasteful and compelling way to show what a brand is about. In contrast to a more straightforward commercial, a brand film can be thought of as a merging of a filmmaker’s vision and a brand’s core idea. Ideally, it bridges the division between art and commerce to establish a brand’s authenticity. One of the many notable brand films is Un Rendez Vous, which was directed by…