Around the Office is a weekly group blog of what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. QR Codes on the Menu Caroline was inspired by the possibilities of QR codes when hearing about a sushi shop wraps their rolls with QR codes. Diners at Britain’s Moshi Moshi can scan their food with their phone for information on the sustainable fish they’re about to eat. We used QR codes to make the products…
Tag: content strategy
5 Ways to Apply Strategy to Your Online Content
“Content is king,” is an old adage that remains true in the Internet age, an age which has more or less become defined by the proliferation of content. But not all content is created equal. This is where content strategy comes into play. Content strategy helps provide a purpose to an organization’s website, blog posts, online videos, and social media updates. Content strategist Kristina Halvorson in Content Strategy for the Web, writes: “Creating useful, usable content requires user research, strategic…