As people spend more time online, the adage that every company is a media company is more true than ever. Simply put, creating media surrounding your business helps create interest and attention, which is good for business. We see this with corporate magazines, social media updates, blog posts, and late-night infomercials. Video, while often ignored by companies, is an excellent way to educate customers, increase site traffic, and drive sales. With two-thirds of American adults in 2010 being connected by broadband Internet,…