Tag: measurement and planning

5 Digital Marketing Takeaways from PodCamp Toronto 2013

The Kobayashi Online team had a great time over the weekend at PodCamp Toronto, an annual “unconference” that brings together some of the city’s brightest minds in new media. Along with the other interactive sessions, we were especially excited to have our own Andy McIlwain present one of the stellar opening sessions. In this blog post, I’m going to recap some ideas that stood out in my mind from PodCamp both from the sessions and impromptu conversations. 1. Automating your…

5 Ways to Apply Strategy to Your Online Content

“Content is king,” is an old adage that remains true in the Internet age, an age which has more or less become defined by the proliferation of content. But not all content is created equal. This is where content strategy comes into play. Content strategy helps provide a purpose to an organization’s website, blog posts, online videos, and social media updates. Content strategist Kristina Halvorson in Content Strategy for the Web, writes: “Creating useful, usable content requires user research, strategic…