Tag: Nielsen

The New Website Discovery Model is People-Powered

We generally assume that webpages are found through search engines like Google. Digital marketers, therefore, put a lot of effort into making sites rank highly in Google search results. But as the Internet becomes more social with the success of networks like Facebook and Twitter, it could be other Internet users who determine if your site gets found, and your goods and services sold. While search engines are still important for websites, social discovery promises to be an upcoming way…