Want to know how your small business can become online friendly? Our “Building an Email List” series is designed to guide your organization through the use of email marketing for building your brand reputation, following up with leads, and growing your customer base. Straightforward advice ahead! With all the hubbub over social media and their ability to reach customers, many assume that email marketing is being replaced, or at least becoming a less effective marketing tool. But this actually isn’t…
Tag: relationship building
What email marketing can offer your business
The idea of “email marketing” can seem intimidating, but it can be thought of as a form of direct marketing like traditional mail. Instead of using the postal service, however, it uses email to send your commercial or non-profit messages to an audience. Various marketing email types sent out include email newsletters, quick announcements (also known as postcard emails), catalog emails, and press releases. At its best, email marketing can engage your audience better than a passive website, and at…