Tag: SEO

Social Media and Online Marketing Trends for 2012

It seems that social networks and the Internet in general have been playing an increasingly important role in our lives. While the online world hasn’t completely displaced our real-world connections, we certainly rely on it as a way to socialize, follow news and events, shop, find information, and otherwise live digitally. As we said in our year-end review of web design and development trends, we welcome new industry developments but are mindful to take them with a grain of salt.…

Around the Office: Meme-Inspired Commercials, Google+ SEO, 19th Cen. Futuristic Predictions

Around the Office is a weekly group blog that shows what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. Caroline was excited to see an advertiser use the popular “Charlie Bit My Finger” meme as the inspiration of a new commercial for Ragu pasta sauce. With its 489 million views, the YouTube video, which depicts youngster Charlie gleefully biting his older brother Harry, has achieved widespread popularity on the Internet. Some have attributed its…

Around the Office: iPhone Tracking, Millennial Online Shopping Habits, Sliders, and SEO for Developers

Around the Office is a weekly group blog that shows what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. David is always impressed with a great website image slider. This happened when he visited the Seattle’s Streetcar website and saw a slide on the homepage with a nice “Ken Burns” effect (a technique director Ken Burns uses where the camera pans and zooms in and out on still images). The Streetcar site uses the…

5 Digital Marketing Takeaways from WordCamp Montreal 2012

We’re really fortunate to be able to share and learn from our peers about the WordPress platform’s latest developments and techniques. We recently attended WordCamp Montreal, one of the many local “un-conferences” on everything to do with WordPress. At a WordCamp, advice typically ranges from beginner information to highly technical and specific aspects of the popular website content management system. It’s also a great place to meet people involved in Web development, design and content. In this blog post, we review five of the interesting…

Around the Office: A Trip to Jingjiang, Google Says “No” to Black Hat SEO, Yoast Shares Knowledge, More

Around the Office is a weekly group blog that shows what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. Eva shared a video of her hometown, Jingjiang, located on the banks of China’s Yangtze River. The video shows some of the town’s epicurean attractions including steamed soup dumplings, fresh crab meat, and pig skin and chicken soup. It also provides a glimpse into daily life in Jingjiang, which we’d all like to…

Around the Office: accountable apps, SEO mistakes, fun design, more

Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week. Daveed is interested in a regulationproposed in California requiring mobile application developers to explain what personal information will be recorded and how it will be used. According to reports, applications on Apple, Android, Blackberry, Windows, HP and Amazon stores must present users with an app privacy policy, and reports on data use. This will help…

7 Tips for Online Friendly Video Marketing

As people spend more time online, the adage that every company is a media company is more true than ever. Simply put, creating media surrounding your business helps create interest and attention, which is good for business. We see this with corporate magazines, social media updates, blog posts, and late-night infomercials. Video, while often ignored by companies, is an excellent way to educate customers, increase site traffic, and drive sales. With two-thirds of American adults in 2010 being connected by broadband Internet,…