Tag: small business

4 Reasons Design is Crucial for Small Businesses

A diagram showing that many considerations such as usability, professionalism, and simplicity are all manifested through design.

People sometimes think design is superfluous to something’s function – like the sprinkles on a cupcake. But when it comes to the mission of a company, great design can help bring to the surface everything that makes your business unique and great at what it does. Whether it’s the product itself, or a logo, flyer, business card, or website, everything employing design helps customers understand a business. It can be particularly useful for a small business, which doesn’t have a large budget or wide brand recognition, to invest in…