Tag: social media

Around the Office: Gold-Medal Sites, Learning by Osmosis, Undersea Web Design, more

Around the Office is a weekly group blog that shows what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. With only two weeks left until the London 2012 Olympics, we were reminded that athletes can benefit from having a great website. We think the sites for Miami Heat co-captain LeBron James and snowboarder Gretchen Bleiler are great examples of how to keep fans updated on the latest news, share photos and show your personality. Some of these athlete…

Around the Office: Logos Take Shape, Google Maps More Interiors, and Digital Media Makes For Empty Shelves

Around the Office is a weekly group blog that shows what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. We’ve been hard at work creating logo concepts for Toronto WordCamp 2012. Scott, one of our developers, created a – let’s say – experimental WordCamp logo. Keep in mind that he’s a developer and not a designer. If anything, we hope that this logo demonstrates to other developers how difficult the job of logo design…

Around the Office: A Copycat Site, A Twitter Logo Redesign, Free Coffee, and More

Around the Office is a weekly group blog that shows what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. Having been the creative mind behind a number of logo redesigns herself, Eva was impressed with Twitter’s logo rehash. She agrees with designer Graham Smith that the new logo is sharp and clever, and as he puts it: “Less of a hair-sprayed quiff: more of a rock hard waxed spike style.” Smith’s blog features a step-by-step…

Around the Office: Reverse Psychology Saves a Library, The Universe in a Flash App, Process Improvement, and more

Around the Office is a weekly group blog that shows what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. We were all impressed with a campaign that saved a Troy, Michigan, library from anti-tax groups in the area who pressured citizens to vote to close it. In an effort to swing the vote, Leo Burnett Detroit started a reverse psychology campaign with yard signs that read: “Vote to Close Troy Library on August 2nd…

Around the Office: Mister Rogers Remixed, On{X} Takes Control, and Keeping Online Profiles Safe

Around the Office is a weekly group blog that shows what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. David installed Microsoft on{X} on his Android phone, which enables the phone to be programmed remotely using an in-browser JavaScript API interface. Based on the code you input, you can automate the phone to do certain actions based on where you are, what time it is, and other parameters such as the weather. For David, this means…

The New Website Discovery Model is People-Powered

We generally assume that webpages are found through search engines like Google. Digital marketers, therefore, put a lot of effort into making sites rank highly in Google search results. But as the Internet becomes more social with the success of networks like Facebook and Twitter, it could be other Internet users who determine if your site gets found, and your goods and services sold. While search engines are still important for websites, social discovery promises to be an upcoming way…

Marketing on the Move: Exploring Your Company’s Mobile Marketing Options

Signs and billboards often vie for our attention while we’re out and about. These can be thought of as predecessors of mobile marketing. As our glances turn towards our own smart phones and tablets, these devices have become a natural destination for advertising and engagement. Mobile marketing is marketing that engages people where they are, and when they’re interested in making a purchase. No wonder it has gained status as a business buzz term. But what is mobile marketing? It…

Shopping’s Better When Sharing: 5 Ways to Make E-commerce Social

Our innate desire to socialize has helped make the Internet a platform where people share information and their life experiences. The social nature of the Internet is something that institutions like governments, universities and businesses, cannot ignore. Having been a by-product of this network revolution, e-commerce businesses have much to gain from taking a decidedly social approach to businesses. First off, consumers have made online shopping an opportunity to socialize — not unlike going to the mall with friends. As we’ve…

Around the Office: Better Page Titles, Backing It Up, Landing Pages, more

Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week. This week at Online Friendly, Roberto reminded us that search results can often boil down to writing better page titles — the world’s top search engine agrees. Eva got a glimpse at the state of social media thanks to a new infographic that shows its influence by the numbers. Duct Tape…

Around the Office: 2012 Trends and Predictions, Social Spam, more

Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week. In the first week of 2012, we wondered whether the doomsayers were wrong about their cataclysmic predictions about the year 2012 given the general lack of fire and brimstone. We were interested in what Nettuts+ counted as their year-end web development trends and their predictions — and we had some of…