Tag: social media

The Top 10 Digital Marketing Trends of 2011 + Some Predictions for 2012

Now that the year that’s nearly over, it’s a great time for reflection. Being on the edge of digital marketing, we wanted to share some of this sector’s trends that we thought were the most prevalent in 2011. Drawing upon the conversations we’ve had and overhead, the individual projects we’ve undertaken, and the news reports and blogs we’ve read, we’ve put together a list of some of the major trends we’ve seen emerging. We’ve also dusted off our crystal ball and managed to come up with…

Why e-commerce? 3 Reasons Why an Online Store Makes Sense

E-commerce can be a great standalone business, or an addition to your existing sales. There are numerous examples of companies that have successfully used online retail to their advantage. The Thorpes of Gosforth Fireside Shop, an English store that supplies everything to do with fireplaces, is a great example of a traditional company using the Internet for develop their online business. As a BBC report explains, this store has been able to use its unique selection of products to drive…

6 ways to become unlikable: Is your Facebook Page alienating your friends?

Facebook Pages are great for keeping your company’s fans updated on the latest developments, promotions, and information about your company and industry. Visitors who click the “Like” button on your Page will be able to see posts from your Facebook Page when they access their Facebook timeline. “If you build it, they will come” doesn’t necessarily apply to a Facebook Page. Even if it does, your fans will grow tired of your Facebook Page if being a friend doesn’t benefit them.…

Around the Office: Beezix tips, footnoting the Web, sharing trends, more

Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week. Imagine if the Internet were peer-reviewed. Daveed found a project this week, hypothes.is, which is designed to let you easily slice through misinformation online. Hypothes.is is seeking funding to create something like as a browser plug-in for Firefox, Internet Explorer, and Chrome, which will support comments on all Web pages. Hypothes.is…

Five reasons why your business should make a Facebook Page

Since Facebook introduced “Facebook Pages” in 2007, a wide array of organizations, businesses, celebrities, and brands have been using them to broadcast information to those “followers” or “fans” who choose to connect with them. Having a Facebook Page has garnered considerable buzz in the marketing world, but it does require some effort to have a successful Page. One of the cornerstones of our online marketing philosophy is that your reputation is built through all interactions you have with customers and potential clients.…

The 13 Real Rules of Social Media Engagement

This guest post by our friends at Toronto social media marketing company Spark Boutik lays down the rules to follow in order to truly engage your audience through social media. One of the biggest reasons brands struggle with social media is because they do not understand the need for engagement. Engagement means going beyond output and actually stimulating conversation. So, instead of blasting twenty tweets a day, you should be reaching out to your followers. Instead of asking for Facebook ‘Likes’,…

Around the Office: Facebook/WordPress integration, real-life e-commerce, more

Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week. Brent likes the idea of bringing e-commerce into the real world. It’s not science fiction! The Korean division of Tesco supermarkets made it possible to go shopping on a subway platform using a mobile phone. They put full-scale images of their aisles and cellphone scan-able QR codes in the subway, letting…

Around the Office: dictionary adds “tweet”, Word11 approaches, more

Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week. The Kobayashi team has been busily working away on making this weekend’s 24-hour blogging festival, Word11, a welcoming and engaging event. They helped create a Word11 “Twibbon”, which is an overlaid image on your Twitter avatar that shows your support for an event or cause. They also designed the colouful Word11…

Around the Office: making a social logo, UX design is everywhere, more

Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week. If you want to know some of the many issues Eva considers when designing a logo, check out this recent post about how designing logos with social media marketing in mind. According to “12 Ways Your Logo Impacts Social Media Marketing”, designers need to make sure the logo translates well to…

Around the Office: Social media not cause for riot, a look at remarketing, more

Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week. We’ve been hearing a lot this week about the riots in London. Daveed found it interesting that the British Prime Minister David Cameron is quick to blame Social Media for the unrest in the UK, but he should really be looking at the root causes of the disorder and chaos. In…