This guest post by our friends at Toronto social media marketing company Spark Boutik lays down the rules to follow in order to truly engage your audience through social media. One of the biggest reasons brands struggle with social media is because they do not understand the need for engagement. Engagement means going beyond output and actually stimulating conversation. So, instead of blasting twenty tweets a day, you should be reaching out to your followers. Instead of asking for Facebook ‘Likes’,…
Tag: Spark Boutik
Around the Office: hand-drawn websites, the value of failure, more
Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week. Kobayashi Online has been strengthening its profiles on the social networks this week. Our Facebook page now has the “vanity” URL: facebook.com/KobayashiOnline. And a handful of new LinkedIn testimonials have come in. “The [Kobayashi Online] team is always quick to implement and offers additional recommendations after taking the time to understand what…