Tag: the Long Tail

Before You Open Up Shop: 5 Guidelines for a Functioning E-commerce Business

By now you’ve likely heard about how the Internet is transforming business, and at least a few e-commerce success stories. Whether you’re hoping to put your existing business on the Web or start a new online store, making the plunge into e-commerce can be rewarding. But it’s best to get your business started online properly. In this post, we’ll look at some things to consider before opening an online store. 1. Let them help themselves One of the major differences…

Why e-commerce? 3 Reasons Why an Online Store Makes Sense

E-commerce can be a great standalone business, or an addition to your existing sales. There are numerous examples of companies that have successfully used online retail to their advantage. The Thorpes of Gosforth Fireside Shop, an English store that supplies everything to do with fireplaces, is a great example of a traditional company using the Internet for develop their online business. As a BBC report explains, this store has been able to use its unique selection of products to drive…