Around the Office is a weekly group blog that shows what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. Having designed many corporate Twitter themes, Eva knows how important Twitter backgrounds can be. Even savvy businesses that use tweets to reveal the personality behind their company may not realize the importance of Twitter backgrounds. A new Designers Hub article explains that a background helps align your Twitter account and brand, exhibit creativity, communicate your…
Tag: Twitter
Shopping’s Better When Sharing: 5 Ways to Make E-commerce Social
Our innate desire to socialize has helped make the Internet a platform where people share information and their life experiences. The social nature of the Internet is something that institutions like governments, universities and businesses, cannot ignore. Having been a by-product of this network revolution, e-commerce businesses have much to gain from taking a decidedly social approach to businesses. First off, consumers have made online shopping an opportunity to socialize — not unlike going to the mall with friends. As we’ve…
The Top 10 Digital Marketing Trends of 2011 + Some Predictions for 2012
Now that the year that’s nearly over, it’s a great time for reflection. Being on the edge of digital marketing, we wanted to share some of this sector’s trends that we thought were the most prevalent in 2011. Drawing upon the conversations we’ve had and overhead, the individual projects we’ve undertaken, and the news reports and blogs we’ve read, we’ve put together a list of some of the major trends we’ve seen emerging. We’ve also dusted off our crystal ball and managed to come up with…
The 13 Real Rules of Social Media Engagement
This guest post by our friends at Toronto social media marketing company Spark Boutik lays down the rules to follow in order to truly engage your audience through social media. One of the biggest reasons brands struggle with social media is because they do not understand the need for engagement. Engagement means going beyond output and actually stimulating conversation. So, instead of blasting twenty tweets a day, you should be reaching out to your followers. Instead of asking for Facebook ‘Likes’,…
Around the Office: dictionary adds “tweet”, Word11 approaches, more
Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week. The Kobayashi team has been busily working away on making this weekend’s 24-hour blogging festival, Word11, a welcoming and engaging event. They helped create a Word11 “Twibbon”, which is an overlaid image on your Twitter avatar that shows your support for an event or cause. They also designed the colouful Word11…
Around the Office: Twitter town hall, Tilt-shifting the classics, more
Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week. This week, US President Barack Obama answered questions on the economy and jobs in his first Twitter town hall. Obama’s use of contemporary media has been cleverly compared to that of other American presidents, who have used the popular medium of their day such as Franklin D. Roosevelt’s use of radio, John…