Compelling Print and Layout Designs for Blogging Festival
Print advertising often plays a major part of any campaign, and was crucial in the promotion of Word11, Toronto’s 24-hour blogging festival. Kobayashi Online created a variety of print materials to both promote the event and to give it a unified look and presence.
Having been designed in conjunction with the online marketing efforts, the print materials were able to provide the most impact. Even though Word11’s target audience is tech-savvy, the print materials helped drive local interest, brand recognition, and foot traffic.
- URL: www.word11.com
- Client: Word11
- Completed: January 2011
- Original graphic design
- Creative direction