Tips and Tricks

People already use AI tools to understand content faster. They copy links into ChatGPT. They ask Perplexity to summarize articles. They paste pages into Claude to pull out key ideas. We decided to meet that behavior where it already exists. That’s why we built AI PromptThis a lightweight WordPress block that gives visitors a smarter next step after (or before) reading your content. Think social sharing buttons, but for AI, with a “prompt engineering” assist. Example #1 with prompt: Summarize this article What Is AI PromptThis? PromptThis is a custom WordPress Gutenberg block that adds simple AI prompt buttons to…

Give your 404 Error page a personality makeover Picture this: You’re browsing a website, researching something, and just when you find it and click on it, BANG! – you get a 404 Error message: Page not found. After muttering something along the lines of #@%$! you try to get back to where you’d been before, or you give up and try another site. But what if that error page had made you smile, or had offered you several helpful suggestions, and encouraged you to stick around? You’d have given them another chance, wouldn’t you? That’s the power of a well-crafted…

Is your best sales rep asleep on the job? Your website works 24/7, promoting your business and brand. Each visit to it creates an impression of youin the user’s mind. And if you haven’t updated your site since 2019, it’s probably looking tired andperforming less effectively, especially since so much has changed in the world since 2019. But you may not need to replace your site yet—or even give it a total makeover. Maybe your sales pitch needs some rejigging. Maybe some key pages need a fresh look. Or maybe yoursite needs an injection of new energy to restore it…

Have you ever wondered how to effectively change what your potential clients actually do? In this episode of The KZ Show, we delve into the fascinating world of strategy and execution. Join host Brent Kobayashi as he explores the concept of the 6-Box Brief, a powerful tool that can revolutionize your approach to decision-making, positioning and brand communication. Special guest Libby Lucas, our creative strategist, shares a technique she has refined over the years working with the biggest brands on how to have an extremely effective approach to creative messaging that cuts out all the noise and targets the beliefs…

Video is one of the best ways to speak directly to your customers – and get your brand across effectively, by tapping into your authentic voice. But, video is intimidating! Understandably, small business owners are often intimidated by video for many reasons: You may feel uncomfortable or unnatural on camera You may feel you have too many important things to say – and be unsure of how to prioritize them You may be concerned you lack the skills to produce a quality video You may feel overwhelmed by not having knowledge or experience in the scripting, shooting and editing process.…

Virtually every business out there is looking for new customers. Whether your team is actively pursuing them through advertising and marketing, or you’ve cooled off on promotional tactics due to the challenges of COVID-19 – the importance of continuously building out your pool of potential customers (often referred to as ‘leads’) is crucial.  One great way to reach new leads is by building out a lead generation campaign.  What is lead generation?  ‘Lead generation’ is a process whereby businesses take action to look for prospective customers, often referred to as “leads”.  Rather than relying on walk-ins to your physical location, or search traffic to your website, embarking on lead generating actions is a way…

Your business operations may not be ‘business as usual’ right now due to the COVID-19, but that doesn’t mean it’s time to stop promoting your products and services.  While there’s no denying that sales have declined in many industries, others are in a prime position to take advantage of pivots in customer behaviour, like increased content consumption, higher volume of online purchases and stronger desire to find businesses close to home.  So what do we suggest? Reaching out to customers to ask for online reviews is the #1 action we are recommending to all organizations – especially small businesses.  Rather than fade into the background because…

We recently wrote about the advantages of blogging using your own domain as opposed to the URL given to you by a free service like WordPress.com or Blogger. If you are blogging to support your business (which we’d advise nearly every business to consider), you’ll want to go further by integrating your blog and your website. There are four main benefits of having your blog a part of your website: Show what your company is all about. While your site may have an “about” page, your blog posts help to further and more convincingly convey your expertise, corporate values, character,…