Around the Office: Kobayashi Online moves, email marketing lingo, and more

If you haven’t heard yet, Kobayashi Online is moving to its new Toronto location at1200 Eglinton Ave. East, Suite 801. Everyone has been busy packing and getting organized for the move in addition to making the online world friendly.

Roberto invites you to learn his language with the help of 25 email marketing terms. Some terms include: false positive (when a legitimate permission-based email is incorrectly filtered or blocked as spam), open rate (the percentage of emails opened in any given email marketing), and targeting (selecting a target audience or group of individuals likely to be interested in a certain product or service). If you don’t know these terms or short forms like CTR and UCE, this guide will help you brush up.

Great photography is crucial to most websites. Eva is passing along a 20 per cent off coupon on purchases of $25 or more at If you can’t get a professional photographer, high-quality stock photos are a good option for your website.

Having the right domain can give your brand a leg up on the competition.Roberto found some pointers for those new to domains. Should you go with a .com, or a country-specific domain like .ca? What to do if your ideal domain isn’t available? Should I buy other extensions and redirect them to my site? Check out Alexander Dawson’s article on understanding domain names to find out.