News

  • Using Google Analytics to report on your measurements

    We have written lately about the importance of determining your site’s key metrics. Once you’ve decided on your website goals, however, tracking them shouldn’t be a pain. Google Analytics allows website owners to find out who is coming to their site, and what they do there. You can sign into the Google Analytics dashboard to access your […]

  • Before you measure: Business goals

    In your own mind, it’s easy to imagine your website drawing in visitors and effortlessly guiding them on a journey through relevant content, building their confidence in your business, and leading them on their way to becoming customers. But without statistics on which to back these assumptions, you can only presume that your site is […]

  • Using Google Analytics to track website traffic goals

    In your own mind, it’s easy to imagine your website drawing in visitors and effortlessly guiding them on a journey through relevant content, building their confidence in your business, and leading them on their way to becoming customers. But without statistics on which to back these assumptions, you can only presume that your site is […]

  • Beyond the Big Three: Other Social Networks You Should Know About

    We’ve written before about the opportunities to connect with customers via the top consumer social networks, Facebook, Twitter, and LinkedIn. A small business can use these networks to share company news and insights, communicating to current and potential clients that the company is active and knowledgeable in its area of expertise. We think nearly every small […]

  • Kobayashi Technology changes name to Kobayashi Online

    Wow – coming up on 16 years. Kobayashi Technology has been around for some time, and we are going stronger than ever! When I started this business, I was just a sole techie helping companies with their IT needs. Now we are a solid digital marketing firm with four full-time, and three part-time people who […]

  • Can you influence The Influence Project?

    The Influence Project by Fast Company is a controversial online experiment in viral marketing. The project aims to “show what happens when an individual takes an audience at rest and applies an unbalanced force–through suggestion, advice or direction–that converts it into an army of action”. The idea is to upload your picture, get an ‘influence […]

  • The Benefits of Being Social: HST, TBOT, CBC, The Star, & The Minister of Revenue

    We’re a small business marketing firm in Toronto, and we’ve been getting some local press attention recently. First we were on the CBC (radio and TV) talking about our 10% HST sale. The Toronto Star saw our blog article and called to get more details on how we think the HST is going to benefit companies using […]

  • Kobayashi Technology on CBC – HST Savings Coming Your Way!

    Hello there, CBC came by yesterday to ask what my thoughts were about the HST as a small business owner. For us, it is a very good thing. So much so, we’re going to pass on the savings to our customers! But more on that in a bit. First: Is your eCommerce store HST ready? […]

  • Social media for business explained – finally!

    Like many businesses, we have been thinking a great deal about social media.  Mostly trying to figure out how it relates to our business, and the business of our clients. Well, Guy Kawasaki gives the most succinct and helpful explanation of social media (as it relates to businesses) that I have found yet. It’s simple, […]

  • Small business website goals

    For your website to be as successful as it can be in serving you, it needs at least one goal. Above and beyond design or content, we consider this the most important component of your website. There is no reason to have a website unless it is going to achieve a goal – and that […]