Tips and Tricks

Very often your websites homepage is the first impression any of your customers will have of you. Like a warm smile and a strong handshake, your homepage sets the stage for how your customers think of you, and what action they will take next – will it be the one you want? Other than a compelling design, and good writing, most successful homepages for brochure websites have at least these three elements: 1. Home page visual focal point: A picture that “says it all”. For Casa Duna (a cottage in Southampton Ontario), an animated slideshow for the focal point quickly…

The first goal for many small business websites is to support existing “offline” sales efforts. One way to do this is through the creation of a “brochure site”, which could be as simple as one page with some basic information on your business. So, how does a brochure website help support your underlying business goals? In this post, we’ll provide an overview. First – it exists.  Like a business card, a logo, and even a business name, it is one way of showing that you actually see some longevity to what you are doing.  A clear way of saying “yes indeed…