Crisp, Bold, and Modern: Edmondson Ball Davies
Edmondson Ball Davies (EBD) LLP is a Toronto public accounting firm with over 30 years of experience. Experience is a highly sought after trait, especially when it comes to handling your finances. However, experience can’t always compensate for the other facets of your business.
It’s always important to remember that not everyone is familiar with your business. Sometimes your potential customer will form their opinion about your business based on the appearance of your website. Instead of seeing an experienced accounting firm, they might mistake you for being old and out of touch. Since your website is an extension of your business, you need to keep it up to date as well.
Design
The primary design objective was to rejuvenate the EBD website so that it accurately reflects the business. This process started with the face of the brand, the logo. The new design rid itself of its graphics and opted for a crisp, bold typeface. A natural, teal green was used to provide an inviting and modern look. Moreover, the homepage slider uses images that allude to professionalism and results oriented performance.
Function
Overall, the function of the website serves as a tool to entice potential clients to contact the firm for more details and information. Below the page fold, the firms contact information is prominently displayed. Moreover, the firm’s phone number is featured in the signature teal green near the top of the page. This emphasizes and prompts a call to action from website visitors. All in all, the website achieves a sense of professionalism and efficiency in its layout.
The new website has improved EBD’s web presence and web image. With the use of WordPress SEO, the site has also experienced an increase in the number of site visitors.
Plugins Used:
- Black Studio TinyMCE Widget: Adds a WYSIWYG widget based on the standard TinyMCE WordPress visual editor
- Formidable: Quickly and easily create drag-and-drop forms
- HG Slider: An admin interface that uses WooThemes Flexslider on the frontend. Designed for developers to easily add image rotators that their clients can easily maintain.
- WordPress SEO: The first true all-in-one SEO solution for WordPress, including on-page content analysis, XML sitemaps and much more.