The Results
A+
Security
98
Performance
100
Security
9.0%
CTR
A stronger digital foundation for a critical support organization
Embrave’s website is a vital communication channel for people seeking safety, resources, shelter information, education, and ways to connect with the organization. The existing site contained important information, but it needed a stronger technical foundation to better support both public users and the internal team responsible for maintaining it.
KZ worked with Embrave to redesign and rebuild the site on modern WordPress, with a focus on accessibility, performance, security, mobile usability, and clearer content pathways. The goal was not only to improve the look of the site, but to make it easier to use, safer to maintain, and better prepared for ongoing organizational needs.
The Challenge
Embrave had recently gone through a website update, but the site still needed ongoing technical care and a clearer maintenance structure. Their team could make smaller content edits, but needed additional support with larger website changes, hosting questions, accessibility concerns, and security.
The site also served a complex audience. Visitors may be looking for crisis information, shelter details, educational resources, contact options, donation pathways, or multilingual access. For a site like this, usability is not just a design concern. Clear navigation, readable content, accessible forms, strong mobile performance, and secure infrastructure all play a role in helping people find support when they need it.
KZ needed to improve the site without overcomplicating it for the Embrave team. The new site had to be flexible enough for future content updates, structured enough to guide visitors clearly, and stable enough to support the organization over time.
The Solution
KZ redesigned and rebuilt Embrave’s website on a modern WordPress foundation, improving the user experience across design, content, accessibility, and technical performance.
We refined the visual system to make content easier to scan, adjusted typography for clearer hierarchy, improved colour contrast, and replaced inaccessible interaction patterns with clearer, labelled components. The new design keeps Embrave’s brand identity intact while making the interface more readable and usable across devices.
We also redesigned key navigation areas so high-priority actions are easier to find. Contact information, donation pathways, translation options, and the quick-exit function were made more prominent across desktop and mobile. The main navigation was simplified with clearer dropdowns and stronger visual indicators, helping users move through the site with less friction.
Behind the scenes, the site was strengthened with improved hosting, security work, performance optimization, and accessible forms.
Clearer Pathways to Critical Information
For Embrave, important actions need to be easy to find. KZ redesigned the header and navigation to make contact details, donation options, translation, and quick-exit functionality more visible.
The language switcher was also adjusted for a better mobile experience, helping ensure that multilingual access remained available without creating layout or usability issues on smaller screens.
The result is a site structure that better supports real user needs: finding help, learning about services, getting in touch, donating, or leaving the site quickly when needed.
Reworking Complex Content
Embrave’s site includes content-heavy pages with information about programs, shelters, careers, board involvement, FAQs, and contact options. KZ restructured these areas to make them easier to navigate and manage.
One major improvement was replacing the previous chatbot-style support content with a more transparent FAQ experience. Instead of requiring users to know what to ask, the new FAQ format allows visitors to browse common questions, expand answers, and find information that may speak to their situation.
The emergency shelter content was also redesigned with clearer layouts, jump links, sticky section navigation, and expandable content. This helped keep important details accessible without overwhelming visitors with long blocks of information.
Better Forms and Content Management
KZ rebuilt key forms using Formidable Forms to improve accessibility, structure, and error handling. This made forms clearer for users and better structured for assistive technology.
The new WordPress setup also gives Embrave a stronger editing experience. Content can be managed more consistently, new resources can be added more easily, and the team has a more stable foundation for future website growth.
Accessibility-Led UX Improvements
Accessibility was built into the redesign from the start. KZ improved font scaling, heading hierarchy, button styles, colour usage, link clarity, and form behaviour to create a more inclusive experience.
The design team also adjusted how Embrave’s brand colours were used across the interface. Instead of forcing brand colours into places where they created contrast issues, the new design uses them more intentionally, preserving visual identity while improving readability.
This created a cleaner, more accessible experience for users navigating by sight, keyboard, mobile device, or assistive technology.
Measurable Improvements
After launch, KZ supported the project with post-deployment review, Google Search Console monitoring, Screaming Frog crawls, redirect checks, Lighthouse testing, and security/performance scans.
The results showed meaningful improvements across the site’s technical foundation:
Security improved from F to A+
The site’s security grade improved significantly after KZ’s implementation work.
Performance improved from 74 to 98
The new site delivered a stronger performance score, supporting faster, smoother user experiences.
Accessibility improved from 76 to 100
Accessibility improvements helped create a more usable website for a wider range of visitors.
Google Search Console CTR increased from 6.8% to 9.0%
In the available before and after reporting window, the site’s click-through rate improved following the website updates.
Need a stronger foundation for your website?
KZ helps organizations improve website performance, accessibility, security, and long-term maintainability.
Check out other sites we’ve worked on!
Redesign & WordPress Development for Embrave
The Results A+ Security 98 Performance 100 Security 9.0% CTR A stronger digital foundation for a critical support organization Embrave’s website is a vital communication channel for people seeking safety, resources, shelter information, education, and ways to connect with the organization. The existing site contained important information, but it needed a stronger technical foundation to […]
IISD
The International Institute for Sustainable Development (IISD) is a global think tank advancing sustainable solutions to today’s environmental challenges. Their work helps governments, businesses, and communities make informed decisions that protect ecosystems and support long-term development.
The Home Construction Regulatory Authority (HCRA)
Who is HCRA The Home Construction Regulatory Authority (HCRA) licenses and regulates the people and companies who build and sell new homes in Ontario. In addition to regulating new home builders and sellers, they protect consumers by providing them with educational resources and information to guide them in the home-buying journey. What we did
Workplace Medical
Who is Workplace Medical Workplace Medical provides a suite of occupational health services to clients across Canada. From prevention and response to return-to-work services, we help organization make the most of their greatest asset – its employees. What we did