The idea of “email marketing” can seem intimidating, but it can be thought of as a form of direct marketing like traditional mail. Instead of using the postal service, however, it uses email to send your commercial or non-profit messages to an audience. Various marketing email types sent out include email newsletters, quick announcements (also known as postcard emails), catalog emails, and press releases. At its best, email marketing can engage your audience better than a passive website, and at…