Have you ever wondered how to effectively change what your potential clients actually do? In this episode of The KZ Show, we delve into the fascinating world of strategy and execution. Join host Brent Kobayashi as he explores the concept of the 6-Box Brief, a powerful tool that can revolutionize your approach to decision-making, positioning and brand communication.
Special guest Libby Lucas, our creative strategist, shares a technique she has refined over the years working with the biggest brands on how to have an extremely effective approach to creative messaging that cuts out all the noise and targets the beliefs that drives the behaviours in your MOST important audience.
Get ready to discover how to do the right thing right, and the profound impact simplicity can have on your organization.
Check out our conversation on the KZ Show.
Are you ready to take your brand messaging to new heights? Let’s dive in!
Frequently Asked Questions (FAQs)
A 6-Box Brief is a messaging framework that helps teams clarify what to say, who it is for, and what belief or behavior they are trying to change. It reduces noise by forcing focus, so strategy becomes easier to execute across web, campaigns, and content. It is useful when messaging feels scattered or inconsistent.
It improves messaging by narrowing your focus to what actually moves your audience. Instead of listing every feature or capability, the brief clarifies the value story and the priorities that should show up everywhere: your website, proposals, campaigns, and sales conversations. That consistency builds trust and makes your marketing feel sharper and more intentional.
Use a framework when you struggle to explain what makes you different, when different team members describe the business differently, or when marketing feels busy but unclear. It is also useful before a redesign or major campaign, because it prevents you from building new pages on top of old assumptions. Clear strategy makes execution faster and more consistent.