News
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Accessible Web design: Why make your website accessible?
The World Health Organization estimates that about 15 per cent of the world’s population lives with some form of disability. Furthermore, nearly everyone will be temporarily or permanently impaired at some point in their life and those surviving to old age will experience increasing difficulties in functioning. Though often ignored, disability is part of the human condition. Accessibility is increasingly a concern when planning a building, yet many websites are designed without accessibility in mind. Accessible design helps make online content open to a wider range of people including those with disabilities that impact sight, hearing, comprehension and learning disabilities,…
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Responsive Themes Help Make WordPress Sites Mobile Friendly
We’ve been getting more and more requests for mobile friendly websites — sites that deliver a consistent experience on any screen from enormous 27-inch monitors to iPhones. These sites don’t just redirect mobile users to a different, mobile-specific site — these sites conform to their specific needs. All mobile users have to do is type in the website address and they have a site that works and looks great. We’ve found that good design often translates well to mobile browsers. Just like when we designed sites before the growth of mobile, we use div elements, CSS styling, and avoid flash. A key…
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Top Ten Checklist for Email Blasts
We’ve been writing about the benefits of email marketing on Online Friendly, and we wanted to share some tips that will help your organization’s email campaign go well. Thinking about sending out an email blast for the first time or want to improve your existing efforts? We put together this checklist to give you a good chance of getting the most out of your email marketing campaign. Tell people about your mailing list — Developing an email list is essential to your email marketing campaign. Place a “subscribe to our newsletter” or “get email updates” link prominently on your website, on…
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Using Google Analytics to track website traffic goals
In your own mind, it’s easy to imagine your website drawing in visitors and effortlessly guiding them on a journey through relevant content, building their confidence in your business, and leading them on their way to becoming customers. But without statistics on which to back these assumptions, you can only presume that your site is getting the traffic you want, and that visitors are getting the experience they want from your site. Luckily, there are technologies available for website owners to find out who is coming to their site, and what they do on your site, but it does require…
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Beyond the Big Three: Other Social Networks You Should Know About
We’ve written before about the opportunities to connect with customers via the top consumer social networks, Facebook, Twitter, and LinkedIn. A small business can use these networks to share company news and insights, communicating to current and potential clients that the company is active and knowledgeable in its area of expertise. We think nearly every small business can gain from the creation and management of their brand on Facebook, Twitter, and LinkedIn, which is becoming just as important as having a great website. In this post we’ll go beyond the “big three” social networks, and look at a few lesser known sites:…
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Kobayashi Technology changes name to Kobayashi Online
Wow – coming up on 16 years. Kobayashi Technology has been around for some time, and we are going stronger than ever! When I started this business, I was just a sole techie helping companies with their IT needs. Now we are a solid digital marketing firm with four full-time, and three part-time people who have helped hundreds of businesses with their online presence. It has been a great adventure. Earlier this year, we worked with Toronto Marketing Agency Finesilver Design Inc. and branding specialist Sharon Freedman of Twenty-Six Keys to review our company, our mission, and how our marketing…