Have you ever wondered how to effectively change what your potential clients actually do? In this episode of The KZ Show, we delve into the fascinating world of strategy and execution. Join host Brent Kobayashi as he explores the concept of the 6-Box Brief, a powerful tool that can revolutionize your approach to decision-making and brand communication.
Special guest Libby Lucas our creative strategist shares a technique she has refined over the years working with the biggest brands on how to have an extremely effective approach to creative messaging that cuts out all the noise and targets the beliefs that drives the behaviours in your MOST important audience.
Get ready to discover how to do the right thing right, and the profound impact simplicity can have on your organization.
Are you ready to take your brand messaging to new heights? Let’s dive in!