News

Republishing Posts Without Ruffling Feathers

The Internet’s full of freely available blog posts and articles. And while this content may be free to read, it’s not necessarily free to repost on your website. In fact, it’s best to assume that it’s not free to repost. And while some blog writers may be flattered that you consider their blog post worth sharing, it’s usually good to assume that permission from the publisher is required unless otherwise stated. It can also be considered rude Generally, websites will…

Around the Office: Fostering Innovation, Unwanted Beauty Pageants, and Dazzling Kinetic Art

Around the Office is a weekly group blog of what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. Sowing the Seeds of Innovation Andy was intrigued with an education theory put forth by Harvard technology and entrepreneurship expert Tony Wagner that emphasizes skill development and motivation. Wagner says this is essential for students to be able to get (or make) jobs by the time they enter a workforce where many traditional careers have disappeared.…

Around the Office: Social Content Curation, Agile Marketing, Monday Spoilers, More!

Around the Office is a weekly group blog of what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. Curation Creates Scarcity from a Deluge of Online Content As a prolific creator of content, David was interested in the idea of social curation as reshaping the digital landscape (and even being called the Internet’s “4th wave”) by selecting what’s most useful, relevant and interesting. Obviously, curation certainly isn’t new. For instance, religious communities would create…

Around the Office: The Value of Boredom, Aphasia-Friendly Websites, & the Offline Masses

Around the Office is a weekly group blog of what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. Entertaining Ourselves Away From Creativity While it offers some entertainment in downtime, Daveed is a little worried his iPhone could be zapping his creativity. There’s a growing body of evidence to suggest that devices like the iPhone that let us text, tweet, update, call, watch, read, play, etc. prevent us from being alone with our thoughts,…

Around the Office: Oversharing Habits, Rethinking Remixes, & Google’s Noteworthy New Service

Around the Office is a weekly group blog of what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. Teaching Teens to Respect Their Own Privacy The emergence of social media, video, texts, audio, email and documents have contributed to a veritable explosion of Big Data. And while there’s no doubt it’s changing the landscape of marketing and giving us valuable customer insights and growth opportunities, Caroline is among a growing number of people concerned…

Around the Office: Facebook “Likes” Give Us Away, Google Reader to Close, More!

Around the Office is a weekly group blog of what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. Inferring Who We Are from our Facebook “Likes” Daveed was curious what Facebook knows about him after finding out that Facebook “likes” can accurately infer race, IQ, sexuality, personality and political views only using only publicly available Facebook information, according to an online privacy study. A Microsoft Research/Cambridge University study, which involved trolling the public domain…

Around the Office: Social Business, Content Marketing, 3-D Drawing, & More!

Around the Office is a weekly group blog of what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. The Social Business Revolution Daveed, like Internet Evolution Editor-in-Chief Mitch Wagner, thinks the idea of social business holds tremendous possibilities and is just getting started. Instead of simply using social networks to find new customers, a social business can find efficiencies in real-time collaboration, which breaks down physcial and organizational barriers. As Wagner writes, “Social business is much more than…

Creating a Brand Online: Choosing a Creative Agency for Your Website

Trying to understand how your small business can become online friendly? This is the second article in our series “Creating a Brand Online”, where we provide straightforward advice for your small business as you create your online brand. Looking for an agency to design and develop your website is thought of as a stressful decision, but it doesn’t have to be difficult. Just like any other investment, it helps to be informed and have a clear sense of what makes different…

5 Digital Marketing Takeaways from PodCamp Toronto 2013

The Kobayashi Online team had a great time over the weekend at PodCamp Toronto, an annual “unconference” that brings together some of the city’s brightest minds in new media. Along with the other interactive sessions, we were especially excited to have our own Andy McIlwain present one of the stellar opening sessions. In this blog post, I’m going to recap some ideas that stood out in my mind from PodCamp both from the sessions and impromptu conversations. 1. Automating your…

Around the Office: QR Codes; Strategizing Facebook Graph Search; Opera’s Next Act, & More!

Around the Office is a weekly group blog of what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. QR Codes on the Menu Caroline was inspired by the possibilities of QR codes when hearing about a sushi shop wraps their rolls with QR codes. Diners at Britain’s Moshi Moshi can scan their food with their phone for information on the sustainable fish they’re about to eat. We used QR codes to make the products…