• Around the Office: hands-on with Kohana, picture sharing with DailyBooth, and more

    Around the Office: hands-on with Kohana, picture sharing with DailyBooth, and more

    Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week. Roberto had a very good first impression of PHP5 framework Kohana, and actually liked its modules for database interactivity and cookies. With its basic template system, simple installation,…

  • Does your website have an effective call to action?

    A “call to action”, as the name suggests, tells your visitors what they should do. In the case of a website, it’s basically a message that links to a desired action. A successful CTA will help persuade visitors to take your desired action, which you should be able to determine based on your business goals.…

  • How to read your site’s statistics: 6 tips

    How to read your site’s statistics: 6 tips

    As we wrote in a previous post, statistics are necessary to determine if your website is meeting its goals. But it’s hard to know if you’re meeting your site’s goals if you don’t know how to read the multitude of numbers and graphs provided by a service like Google Analytics. In this post, we offer…

  • Healthletica Print Design & Layout

    Healthletica Print Design & Layout

    Kobayahsi Online created a poster and brochure to support the opening of a new Healthletica location, helping drive local interest, brand recognition, and foot traffic.

  • Healthletica WordPress Design & Development

    Healthletica WordPress Design & Development

    Under the creative direction of Finesilver Design Inc., Kobayashi Online created a website website with flexibility in mind. Based on the WordPress Content Management, Healthletica’s 20 pages are easily edited through a Web-based administrator control panel.

  • Do you own your blog?: Owning your domain

    With the wide variety of free blogging platforms, blogging is essentially free. However, to get the impact you’re looking for, it may be worth it to blog using your own domain. In fact, it can be easy to setup and doesn’t have to be terribly expensive to get your blog on a URL that you…

  • Fathom Co. WordPress Design & Development

    Fathom Co. WordPress Design & Development

    Created in cooperation between Kobayashi Online and Laura K Brand Design, the website for the creative and dynamic PR firm Fathom Co. Fathom’s Web presence now helps grab the visitor’s attention.

  • Using Google Analytics to report on your measurements

    We have written lately about the importance of determining your site’s key metrics. Once you’ve decided on your website goals, however, tracking them shouldn’t be a pain. Google Analytics allows website owners to find out who is coming to their site, and what they do there. You can sign into the Google Analytics dashboard to access your…

  • LongRun Retirement WordPress Site Development

    LongRun Retirement WordPress Site Development

    In cooperation with Grace Marketing, Kobayashi Online created a website for LongRun to help promote its goals of raising awareness, seeking donations and recruiting volunteers.

  • Before you measure: Business goals

    In your own mind, it’s easy to imagine your website drawing in visitors and effortlessly guiding them on a journey through relevant content, building their confidence in your business, and leading them on their way to becoming customers. But without statistics on which to back these assumptions, you can only presume that your site is…

  • Using Google Analytics to track website traffic goals

    In your own mind, it’s easy to imagine your website drawing in visitors and effortlessly guiding them on a journey through relevant content, building their confidence in your business, and leading them on their way to becoming customers. But without statistics on which to back these assumptions, you can only presume that your site is…

  • OPTIMUS | SBR WordPress Development

    OPTIMUS | SBR WordPress Development

    The site is based on the popular content management platform WordPress, allowing site administrators to easily add, edit and update site content, including sidebars, images, and posts, through a Web-based control panel.