Blog
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Kobayashi Technology changes name to Kobayashi Online
Wow – coming up on 16 years. Kobayashi Technology has been around for some time, and we are going stronger than ever! When I started this business, I was just a sole techie helping companies with their IT needs. Now we are a solid digital marketing firm with four full-time, and three part-time people who…
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Hiding your prices – Don’t do it!
Talking about money is hard, even for online business. Many times when you visit a website, it is not easy to find the prices for the offered services. You can go through three or more different windows with trials and special offers but you cannot find how much you will finally have to pay for…
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Don’t wait, start the sharing
In July, we started a blog series on the importance that an updated website has for your business. In our first blog post about website updates, we discussed how regular updates are a great way to legitimize a small business website. We also explained ways to find website content for your visitors and how to…
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7 Questions to Discover Content For Your Website
In our previous post, we introduced you to the concept of regular ‘website updates’. As we explained, when you frequently change your home page, you tell your visitors that you are an active company. In addition, you show them the value that you give to the communications you have with your clients and potential clients.…
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1 (Big) Step to Legitimize Your Small Business on the Web
When was the last time anything on your home page changed? As you probably already know, your home page is the most important page of your site. Your homepage is the first impression that your clients get of you and your business. Changing it frequently tells your visitors that you are an active company. It…
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6 Basic Search Engine Friendly Tips
In our previous blog post about creating a successful brochure web site, we slipped in a few descriptive links to ourselves and our clients. We did this to help tell Google, Bing, Yahoo and other search engines what these sites are about. Doing this is part of an online marketing strategy called Search Engine Optimization…
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The Benefits of Being Social: HST, TBOT, CBC, The Star, & The Minister of Revenue
We’re a small business marketing firm in Toronto, and we’ve been getting some local press attention recently. First we were on the CBC (radio and TV) talking about our 10% HST sale. The Toronto Star saw our blog article and called to get more details on how we think the HST is going to benefit companies using…
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3 elements for successful brochure website homepages
Very often your websites homepage is the first impression any of your customers will have of you. Like a warm smile and a strong handshake, your homepage sets the stage for how your customers think of you, and what action they will take next – will it be the one you want? Other than a…
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Kobayashi Technology on CBC – HST Savings Coming Your Way!
Hello there, CBC came by yesterday to ask what my thoughts were about the HST as a small business owner. For us, it is a very good thing. So much so, we’re going to pass on the savings to our customers! But more on that in a bit. First: Is your eCommerce store HST ready?…
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4 key aspects of a brochure site
The first goal for many small business websites is to support existing “offline” sales efforts. One way to do this is through the creation of a “brochure site”, which could be as simple as one page with some basic information on your business. So, how does a brochure website help support your underlying business goals? In…
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Small business website goals
For your website to be as successful as it can be in serving you, it needs at least one goal. Above and beyond design or content, we consider this the most important component of your website. There is no reason to have a website unless it is going to achieve a goal – and that…
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An E-commerce Shopping Cart for a Master Healer
As a natural/holistic healer Mary McCandless helps identify and treat physical diseases and imbalances that could be the result of underlying mental, emotional or spiritual experiences.