Created in cooperation between Kobayashi Online and Laura K Brand Design, the website for the creative and dynamic PR firm Fathom Co. Fathom’s Web presence now helps grab the visitor’s attention.
Blog
Using Google Analytics to report on your measurements
We have written lately about the importance of determining your site’s key metrics. Once you’ve decided on your website goals, however, tracking them shouldn’t be a pain. Google Analytics allows website owners to find out who is coming to their site, and what they do there. You can sign into the Google Analytics dashboard to access your current website statistics, but with just a little more effort you can setup Analytics to monitor the goals most important to your site, and send the most…
LongRun Retirement WordPress Site Development
In cooperation with Grace Marketing, Kobayashi Online created a website for LongRun to help promote its goals of raising awareness, seeking donations and recruiting volunteers.
Before you measure: Business goals
In your own mind, it’s easy to imagine your website drawing in visitors and effortlessly guiding them on a journey through relevant content, building their confidence in your business, and leading them on their way to becoming customers. But without statistics on which to back these assumptions, you can only presume that your site is getting the traffic you want, and that visitors are getting the experience they want from your site. Luckily, services such as Google Analytics are available…
Using Google Analytics to track website traffic goals
In your own mind, it’s easy to imagine your website drawing in visitors and effortlessly guiding them on a journey through relevant content, building their confidence in your business, and leading them on their way to becoming customers. But without statistics on which to back these assumptions, you can only presume that your site is getting the traffic you want, and that visitors are getting the experience they want from your site. Luckily, there are technologies available for website owners…
OPTIMUS | SBR WordPress Development
The site is based on the popular content management platform WordPress, allowing site administrators to easily add, edit and update site content, including sidebars, images, and posts, through a Web-based control panel.
Beyond the Big Three: Other Social Networks You Should Know About
We’ve written before about the opportunities to connect with customers via the top consumer social networks, Facebook, Twitter, and LinkedIn. A small business can use these networks to share company news and insights, communicating to current and potential clients that the company is active and knowledgeable in its area of expertise. We think nearly every small business can gain from the creation and management of their brand on Facebook, Twitter, and LinkedIn, which is becoming just as important as having a great…
Canadian Independent Petroleum Marketers Association WordPress Design & Development
The site also features a members-only area that is only accessible by registered members. Site editors are able to select the level of privacy for pages and sections to keep certain information secure.
The Twelfth Fret WordPress/ZenCart Design & Development for E-commerce Website
Kobayashi Online created a The Twelfth Fret website that integrates WordPress and ZenCart — two of the most important open source Content Management Systems — both under a unique interface.
Integrating your blog and your website
Having a ‘blog’, featuring news, articles and thought-provoking content, is a great way to help your business gain credibility and enhance its reputation. But in order to make the most impact on both your target market and on search engines, your blog and organization’s website should be well-integrated. There are, however, several different methods of integrating a blog with an existing site, including the use of “iFrames”, rebuilding the site using a blog or CMS platform, creating a new theme…