Blog

  • Around the Office: Oversharing Habits, Rethinking Remixes, & Google’s Noteworthy New Service

    Around the Office is a weekly group blog of what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. Teaching Teens to Respect Their Own Privacy The emergence of social media, video, texts, audio, email and documents have contributed to a veritable explosion of Big Data. And while there’s no…

  • ​Online Marketing Tools for Bands

    Many of us here at Kobayashi Online have friends in bands, or have been involved in the music industry in one way or another. One of the common things we’ve found is that many of our peers have trouble figuring out their online presence. This is really something many bands and musicians can benefit from…

  • Creating a Brand Online: Choosing a Domain Name

    Trying to understand how your small business can become online friendly? Our “Creating a Brand Online” series is designed to provide straightforward advice for your small business as you create your online brand. Many companies and individuals serious about their brand decide to register a domain name – typically in the form of “yourname.com”. This domain name can…

  • Around the Office: Facebook “Likes” Give Us Away, Google Reader to Close, More!

    Around the Office is a weekly group blog of what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. Inferring Who We Are from our Facebook “Likes” Daveed was curious what Facebook knows about him after finding out that Facebook “likes” can accurately infer race, IQ, sexuality, personality and political…

  • A WordPress Website for Ilavsky Chartered Accountants

    Kobayashi Online designed ilavskyaccounting.ca with its logo and corporate identity in mind, keeping a strong visual theme on all pages and incorporating it into the main navigation menu. The site features a clean and fresh look with touches of colour.

  • Around the Office: Social Business, Content Marketing, 3-D Drawing, & More!

    Around the Office is a weekly group blog of what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. The Social Business Revolution Daveed, like Internet Evolution Editor-in-Chief Mitch Wagner, thinks the idea of social business holds tremendous possibilities and is just getting started. Instead of simply using social networks to find new customers,…

  • Creating a Brand Online: Choosing a Creative Agency for Your Website

    Trying to understand how your small business can become online friendly? This is the second article in our series “Creating a Brand Online”, where we provide straightforward advice for your small business as you create your online brand. Looking for an agency to design and develop your website is thought of as a stressful decision, but…

  • 5 Digital Marketing Takeaways from PodCamp Toronto 2013

    The Kobayashi Online team had a great time over the weekend at PodCamp Toronto, an annual “unconference” that brings together some of the city’s brightest minds in new media. Along with the other interactive sessions, we were especially excited to have our own Andy McIlwain present one of the stellar opening sessions. In this blog…

  • Around the Office: QR Codes; Strategizing Facebook Graph Search; Opera’s Next Act, & More!

    Around the Office is a weekly group blog of what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. QR Codes on the Menu Caroline was inspired by the possibilities of QR codes when hearing about a sushi shop wraps their rolls with QR codes. Diners at Britain’s Moshi Moshi…

  • Digital Marketing Trend: The Brand Film

    Eschewing the restrictions of a slick, 30-second TV spot, brand films have emerged as a tasteful and compelling way to show what a brand is about. In contrast to a more straightforward commercial, a brand film can be thought of as a merging of a filmmaker’s vision and a brand’s core idea. Ideally, it bridges the…

  • Around the Office: Peeking in on Vine; A Film on Viral Media; Sharing Secretly & More!

    Around the Office is a weekly group blog of what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. A Vine Hotline The makers of Twitter have devised a new social app called Vine which applies its predecessor’s length restrictions to mobile video clips. Just as Twitter is limited to…

  • Creating a Brand Online: Using the Right Social Media for Your Brand

    Trying to understand how your small business can become online friendly? This is the second article in our series “Creating a Brand Online”, where we provide straightforward advice for your small business as you create your online brand. Websites like Facebook, Twitter, and LinkedIn have helped make the Internet a social place where people can…

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