Blog
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Around the Office: Social Business, Content Marketing, 3-D Drawing, & More!
Around the Office is a weekly group blog of what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. The Social Business Revolution Daveed, like Internet Evolution Editor-in-Chief Mitch Wagner, thinks the idea of social business holds tremendous possibilities and is just getting started. Instead of simply using social networks to find new customers,…
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Creating a Brand Online: Choosing a Creative Agency for Your Website
Trying to understand how your small business can become online friendly? This is the second article in our series “Creating a Brand Online”, where we provide straightforward advice for your small business as you create your online brand. Looking for an agency to design and develop your website is thought of as a stressful decision, but…
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Around the Office: QR Codes; Strategizing Facebook Graph Search; Opera’s Next Act, & More!
Around the Office is a weekly group blog of what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. QR Codes on the Menu Caroline was inspired by the possibilities of QR codes when hearing about a sushi shop wraps their rolls with QR codes. Diners at Britain’s Moshi Moshi…
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Digital Marketing Trend: The Brand Film
Eschewing the restrictions of a slick, 30-second TV spot, brand films have emerged as a tasteful and compelling way to show what a brand is about. In contrast to a more straightforward commercial, a brand film can be thought of as a merging of a filmmaker’s vision and a brand’s core idea. Ideally, it bridges the…
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Creating a Brand Online: Using the Right Social Media for Your Brand
Trying to understand how your small business can become online friendly? This is the second article in our series “Creating a Brand Online”, where we provide straightforward advice for your small business as you create your online brand. Websites like Facebook, Twitter, and LinkedIn have helped make the Internet a social place where people can…
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Around the Office: Great Collaborations, Automattic Acquisition, Native Advertising and More!
Around the Office is a weekly group blog of what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. Being a Part of Great Collaborations A lot of people make the mistake of thinking they should take care of every element of a project, when they really would offer greater…
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Around the Office: I Spy at CES, Hashtag is the Word, A Toronto Symphony & More!
Around the Office is a weekly group blog of what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. Future Spotting at CES We couldn’t help but pay attention to the new gadgetry unveiled at CES. Bored of his light and small phone, David was happy to hear about the…
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Creating Your Brand Online: Defining Your Website Requirements
How can your small business become online friendly? This is the first post in our series “Creating a Brand Online”, where we provide straightforward advice for small businesses who are trying to understand how to translate their brand to the web. As your customers spend more and more time online each day, you can no…
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Around the Office: The Year’s Top Plugins, Input from out of Thin Air, the Value of Mind Share, and More!
Around the Office is a weekly group blog of what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. A Year in 100 WordPress Plugins Andy was interested in seeing where his favourite new WordPress plugins ranked in ManageWP’s top-100 list of free WordPress plugins for 2012. The top plugin…
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Social Media and Online Marketing Trends for 2012
It seems that social networks and the Internet in general have been playing an increasingly important role in our lives. While the online world hasn’t completely displaced our real-world connections, we certainly rely on it as a way to socialize, follow news and events, shop, find information, and otherwise live digitally. As we said in…