Tips and Tricks
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How & Why you want your tweets to live longer than a fruit fly
Would you like to now more about making Twitter work with your business? Join us and BIG3 Video for our next hands-on workshop! How to Make Meaningful Connections with Twitter When someone asks you: “Hey John, are you on Twitter?” and your response is: “Uhm, yeah, sure… I HAVE a twitter account”, then this event is for you! In the beginning Twitter can be very confusing, yet there are so many opportunities that a lot of businesses are not realizing. Your customers, potential customers, influencers, and referral sources are using twitter, so you should make sure you’re not only listening,…
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How to Get More Love for Your Website with Social Sharing Buttons
You work hard to build your business. Your website is a big part of that and you’ll probably never forget the day you launched it. You showed it to your mom, your neighbours, even the FedEx guy. And they loved it! But you need to spread the word and get even more love for your site – especially from potential customers. You can buy web advertising to let people know about it, or start clawing your way to the first page of Google with search engine optimization. Or better yet, you can add social sharing buttons to your site…
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The Lonely Website – Website best practices in a social media world
Social media is where it’s at! But what about your website? Don’t give it the cold shoulder – bring your lonely website into your social circle. In this presentation we will explore ways to make your website thrive and connect to the social media world. Here is a presentation our Mr. Brent Kobayashi did on at the #SocialBizNow conference a while back. Enjoy, and if you have any questions, be sure to Tweet #TheSocialWebsite The Lonely Website – website best practices in a social media world from Kobayashi Online #TheSocialWebsite Tweets
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WordPress and Web Accessibility
The YYZ is a Nice Place to Be It’s fair to say that the city of Toronto is reasonably accessible. You can access any major retailer, access restaurants, major sporting events, concerts, and most other public places. Wheel-Trans can even get you there for the same price as the regular TTC cash fare. I must say that Wheel-Trans is probably the best thing the TTC has done in a while. Yes, even the TTC can do some good once in a while. It’s Called the World Wide Web! Let’s Not Leave Anyone Out We should give ourselves a pat on…
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5 Reasons To Use Email Marketing
Want to know how your small business can become online friendly? Our “Building an Email List” series is designed to guide your organization through the use of email marketing for building your brand reputation, following up with leads, and growing your customer base. Straightforward advice ahead! With all the hubbub over social media and their ability to reach customers, many assume that email marketing is being replaced, or at least becoming a less effective marketing tool. But this actually isn’t the case. In fact, many small businesses have found that email marketing is becoming an even more powerful way to…
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Online Marketing Tools for Bands
Many of us here at Kobayashi Online have friends in bands, or have been involved in the music industry in one way or another. One of the common things we’ve found is that many of our peers have trouble figuring out their online presence. This is really something many bands and musicians can benefit from because it will allow them to be more easily found online, get heard by new people, and be at least a little accountable to fans. We put together this post on what online marketing tools bands and practices we’d recommend for most bands trying to…
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Creating a Brand Online: Choosing a Domain Name
Trying to understand how your small business can become online friendly? Our “Creating a Brand Online” series is designed to provide straightforward advice for your small business as you create your online brand. Many companies and individuals serious about their brand decide to register a domain name – typically in the form of “yourname.com”. This domain name can be used to point to a website, and used at the end of email addresses. Basically, a great domain name can be memorable and create a unified brand identity. For those of you new to domains, we don’t say “buy” a domain name because you…
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Creating a Brand Online: Using the Right Social Media for Your Brand
Trying to understand how your small business can become online friendly? This is the second article in our series “Creating a Brand Online”, where we provide straightforward advice for your small business as you create your online brand. Websites like Facebook, Twitter, and LinkedIn have helped make the Internet a social place where people can connect, comment, and share. These “social networks” are the hubs where “social media” live, and they’re structured differently than old media like newspapers, TV and radio. Where traditional media messaging is from one to many, you can think of social media as a conversation. The…
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Creating Your Brand Online: Defining Your Website Requirements
How can your small business become online friendly? This is the first post in our series “Creating a Brand Online”, where we provide straightforward advice for small businesses who are trying to understand how to translate their brand to the web. As your customers spend more and more time online each day, you can no longer afford to lack an online presence. But how to create an online presence isn’t always clear. Given the different methods and technologies available, you need to find solutions that address your specific business needs. Since every organization is different, it helps if you have a strong…
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Automated Twitter Updates for WordPress: 5 Steps to Make Great Tweets with WP to Twitter
When you publish new content to your blog, don’t wait for people to just stumble on it – tell your followers on Twitter and other social media channels about it! If you don’t have a lot of time, there are some great ways to automatically send out a Tweet the instant you publish a new blog post. We’ve been using a WordPress plugin called “WP to Twitter”, which lets you customize how your tweets appear, making them more appealing, and able to be found in the Twitterverse. WP to Twitter needs special access to the Twitter application, and requires you…
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5 Ways to Apply Strategy to Your Online Content
“Content is king,” is an old adage that remains true in the Internet age, an age which has more or less become defined by the proliferation of content. But not all content is created equal. This is where content strategy comes into play. Content strategy helps provide a purpose to an organization’s website, blog posts, online videos, and social media updates. Content strategist Kristina Halvorson in Content Strategy for the Web, writes: “Creating useful, usable content requires user research, strategic planning, meaningful metadata, web writing skills, and editorial oversight. It requires people. With experience. And insights. And judgement. It requires…