Tips and Tricks

  • 5 Reasons To Use Email Marketing

    Want to know how your small business can become online friendly? Our “Building an Email List” series is designed to guide your organization through the use of email marketing for building your brand reputation, following up with leads, and growing your customer base. Straightforward advice ahead! With all the hubbub over social media and their […]

  • ​Online Marketing Tools for Bands

    Many of us here at Kobayashi Online have friends in bands, or have been involved in the music industry in one way or another. One of the common things we’ve found is that many of our peers have trouble figuring out their online presence. This is really something many bands and musicians can benefit from […]

  • Creating a Brand Online: Choosing a Domain Name

    Creating a Brand Online: Choosing a Domain Name

    Trying to understand how your small business can become online friendly? Our “Creating a Brand Online” series is designed to provide straightforward advice for your small business as you create your online brand. Many companies and individuals serious about their brand decide to register a domain name – typically in the form of “yourname.com”. This domain name can […]

  • Creating a Brand Online: Using the Right Social Media for Your Brand

    Creating a Brand Online: Using the Right Social Media for Your Brand

    Trying to understand how your small business can become online friendly? This is the second article in our series “Creating a Brand Online”, where we provide straightforward advice for your small business as you create your online brand. Websites like Facebook, Twitter, and LinkedIn have helped make the Internet a social place where people can […]

  • Creating Your Brand Online: Defining Your Website Requirements

    Creating Your Brand Online: Defining Your Website Requirements

    How can your small business become online friendly? This is the first post in our series “Creating a Brand Online”, where we provide straightforward advice for small businesses who are trying to understand how to translate their brand to the web. As your customers spend more and more time online each day, you can no […]

  • Automated Twitter Updates for WordPress: 5 Steps to Make Great Tweets with WP to Twitter

    When you publish new content to your blog, don’t wait for people to just stumble on it – tell your followers on Twitter and other social media channels about it! If you don’t have a lot of time, there are some great ways to automatically send out a Tweet the instant you publish a new […]

  • 5 Ways to Apply Strategy to Your Online Content

    “Content is king,” is an old adage that remains true in the Internet age, an age which has more or less become defined by the proliferation of content. But not all content is created equal. This is where content strategy comes into play. Content strategy helps provide a purpose to an organization’s website, blog posts, […]

  • Feeding the Viral Loop: 9 Ways To Make Content More Sharable

    Having people share your content is vital to increasing its reach and popularity because it helps introduce new people to your content. Like many of the things we learned in kindergarten, however, sharing is an essential skill, and one that adults often neglect. Because sharing is also central to the spread of online content like […]

  • 7 Tips for Online Friendly Video Marketing

    As people spend more time online, the adage that every company is a media company is more true than ever. Simply put, creating media surrounding your business helps create interest and attention, which is good for business. We see this with corporate magazines, social media updates, blog posts, and late-night infomercials. Video, while often ignored by companies, […]

  • Before You Open Up Shop: 5 Guidelines for a Functioning E-commerce Business

    By now you’ve likely heard about how the Internet is transforming business, and at least a few e-commerce success stories. Whether you’re hoping to put your existing business on the Web or start a new online store, making the plunge into e-commerce can be rewarding. But it’s best to get your business started online properly. […]

  • 6 ways to become unlikable: Is your Facebook Page alienating your friends?

    Facebook Pages are great for keeping your company’s fans updated on the latest developments, promotions, and information about your company and industry. Visitors who click the “Like” button on your Page will be able to see posts from your Facebook Page when they access their Facebook timeline. “If you build it, they will come” doesn’t […]

  • Five reasons why your business should make a Facebook Page

    Since Facebook introduced “Facebook Pages” in 2007, a wide array of organizations, businesses, celebrities, and brands have been using them to broadcast information to those “followers” or “fans” who choose to connect with them. Having a Facebook Page has garnered considerable buzz in the marketing world, but it does require some effort to have a successful Page. […]