Tips and Tricks

Don’t wait, start the sharing

In July, we started a blog series on the importance that an updated website has for your business. In our first blog post about website updates, we discussed how regular updates are a great way to legitimize a small business website. We also explained ways to find website content for your visitors and how to do website updates. In our previous blog post, we talked about the power of social networks and how you can help your visitors share the…

You’ve Created Your Content – Now Be Social with It!

Previously on Online Friendly, we told you about some ways to update your website frequently. These days, visitors to your website can do more than just look at your pages. Social Networks like Facebook, LinkedIn and Twitter are a powerful another way to have your website content put right where many people spend at least some of their day. Not only can you share your website content on the profiles you have on these social networks, but your visitors can…

4 (+1) Ways to Regularly Update Your Website

This week we want to tell you more about updating your website. In our previous posts, we explained why you should keep your website updated. We also listed some ways to discover interesting and useful content for your site. After you have your content, the next step is being able to update your site with it. Here are four ways to keep things up-to-date: Put your blog RSS feed on your homepage If you have an existing blog, you can…

7 Questions to Discover Content For Your Website

In our previous post, we introduced you to the concept of regular ‘website updates’. As we explained, when you frequently change your home page, you tell your visitors that you are an active company. In addition, you show them the value that you give to the communications you have with your clients and potential clients. Your Update Checklist When companies ask our president Brent Kobayashi about ways to create content for their sites, he usually draws a quick checklist. As…

1 (Big) Step to Legitimize Your Small Business on the Web

When was the last time anything on your home page changed? As you probably already know, your home page is the most important page of your site. Your homepage is the first impression that your clients get of you and your business. Changing it frequently tells your visitors that you are an active company. It will tell them the value that you give to your site and how you see your business. Keep in mind that your website may be…

6 Basic Search Engine Friendly Tips

In our previous blog post about creating a successful brochure web site, we slipped in a few descriptive links to ourselves and our clients. We did this to help tell Google, Bing, Yahoo and other search engines what these sites are about. Doing this is part of an online marketing strategy called Search Engine Optimization and it is something all business websites should consider. . Search Engine Optimization is a big field, and running a search marketing campaign can take…

3 elements for successful brochure website homepages

Very often your websites homepage is the first impression any of your customers will have of you. Like a warm smile and a strong handshake, your homepage sets the stage for how your customers think of you, and what action they will take next – will it be the one you want? Other than a compelling design, and good writing, most successful homepages for brochure websites have at least these three elements: 1. Home page visual focal point: A picture…

8 basic ways to promote your website WITHOUT SEO/SEM/Social Media

Your website is out there trying to market for you. Are you marketing for your website? Recently, a potential client came to us with a big concern.  Their website wasn’t generating enough business for him – almost nothing.  This client was looking to add more pages to the website (currently only had one) and maybe do some search engine optimization.  The site was a couple of years old supporting an existing “bricks & mortar” small business. We checked out the…

4 key aspects of a brochure site

The first goal for many small business websites is to support existing “offline” sales efforts. One way to do this is through the creation of a “brochure site”, which could be as simple as one page with some basic information on your business. So, how does a brochure website help support your underlying business goals? In this post, we’ll provide an overview. First – it exists.  Like a business card, a logo, and even a business name, it is one way…