Tag: Creating Your Brand Online

The Art of Business Photography

Posted on June 13, 2017 by - Portfolio

Our client needed a way to distinguish his photography practice for a valuable new niche. Businesses need great photography to stand out – and stock photography, generally, just doesn’t do the job. Our client identified that businesses who were willing to pay to secure distinctive imagery didn’t even realize how beautiful, fully custom photography was within their budget. The photos in his portfolio are striking, and make the case well. But what was missing was a compelling presentation and storytelling…

Creating a Brand Online: Choosing a Domain Name

Posted on March 20, 2013 by - Tips and Tricks

Trying to understand how your small business can become online friendly? Our “Creating a Brand Online” series is designed to provide straightforward advice for your small business as you create your online brand. Many companies and individuals serious about their brand decide to register a domain name – typically in the form of “yourname.com”. This domain name can be used to point to a website, and used at the end of email addresses. Basically, a great domain name can be memorable and create…

Creating a Brand Online: Choosing a Creative Agency for Your Website

Posted on March 1, 2013 by - News

A woman deep in thought

Trying to understand how your small business can become online friendly? This is the second article in our series “Creating a Brand Online”, where we provide straightforward advice for your small business as you create your online brand. Looking for an agency to design and develop your website is thought of as a stressful decision, but it doesn’t have to be difficult. Just like any other investment, it helps to be informed and have a clear sense of what makes different…

Creating a Brand Online: Using the Right Social Media for Your Brand

Posted on February 8, 2013 by - Tips and Tricks

Trying to understand how your small business can become online friendly? This is the second article in our series “Creating a Brand Online”, where we provide straightforward advice for your small business as you create your online brand. Websites like Facebook, Twitter, and LinkedIn have helped make the Internet a social place where people can connect, comment, and share. These “social networks” are the hubs where “social media” live, and they’re structured differently than old media like newspapers, TV and…

Creating Your Brand Online: Defining Your Website Requirements

Posted on January 9, 2013 by - Tips and Tricks

How can your small business become online friendly? This is the first post in our series “Creating a Brand Online”, where we provide straightforward advice for small businesses who are trying to understand how to translate their brand to the web. As your customers spend more and more time online each day, you can no longer afford to lack an online presence. But how to create an online presence isn’t always clear. Given the different methods and technologies available, you need to…