Tag: Twitter

5 Digital Marketing Takeaways from PodCamp Toronto 2013

The Kobayashi Online team had a great time over the weekend at PodCamp Toronto, an annual “unconference” that brings together some of the city’s brightest minds in new media. Along with the other interactive sessions, we were especially excited to have our own Andy McIlwain present one of the stellar opening sessions. In this blog post, I’m going to recap some ideas that stood out in my mind from PodCamp both from the sessions and impromptu conversations. 1. Automating your…

Around the Office: Peeking in on Vine; A Film on Viral Media; Sharing Secretly & More!

Around the Office is a weekly group blog of what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. A Vine Hotline The makers of Twitter have devised a new social app called Vine which applies its predecessor’s length restrictions to mobile video clips. Just as Twitter is limited to 140 character Tweets, Vines are limited to six seconds or less, which many have found to inspire creativity. Andy has been kicking back and watching…

Creating a Brand Online: Using the Right Social Media for Your Brand

Trying to understand how your small business can become online friendly? This is the second article in our series “Creating a Brand Online”, where we provide straightforward advice for your small business as you create your online brand. Websites like Facebook, Twitter, and LinkedIn have helped make the Internet a social place where people can connect, comment, and share. These “social networks” are the hubs where “social media” live, and they’re structured differently than old media like newspapers, TV and…

Around the Office: Great Collaborations, Automattic Acquisition, Native Advertising and More!

Around the Office is a weekly group blog of what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. Being a Part of Great Collaborations A lot of people make the mistake of thinking they should take care of every element of a project, when they really would offer greater value to clients through collaboration with other specialists. Our friends (and collaborators) at Finesilver Design + Communications wrote a post on the power of great collaborations.…

Social Media and Online Marketing Trends for 2012

It seems that social networks and the Internet in general have been playing an increasingly important role in our lives. While the online world hasn’t completely displaced our real-world connections, we certainly rely on it as a way to socialize, follow news and events, shop, find information, and otherwise live digitally. As we said in our year-end review of web design and development trends, we welcome new industry developments but are mindful to take them with a grain of salt.…

Mobile Apps to Use at WordCamp Toronto

WordCamp Toronto, the “unconference” on everything WordPress, is coming up and we want to help prepare you to get the most out of it as possible. In this post, we’ll go through a few different iPhone and Android mobile apps that you can use to record observations, connect with other attendees, schedule your time and navigate your way through WordCamp. So, before WordCamp (September 29-30, 2012) arrives, be sure to load these apps on your phone and head into the…

Automated Twitter Updates for WordPress: 5 Steps to Make Great Tweets with WP to Twitter

When you publish new content to your blog, don’t wait for people to just stumble on it – tell your followers on Twitter and other social media channels about it! If you don’t have a lot of time, there are some great ways to automatically send out a Tweet the instant you publish a new blog post. We’ve been using a WordPress plugin called “WP to Twitter”, which lets you customize how your tweets appear, making them more appealing, and…

Around the Office: Gold-Medal Sites, Learning by Osmosis, Undersea Web Design, more

Around the Office is a weekly group blog that shows what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. With only two weeks left until the London 2012 Olympics, we were reminded that athletes can benefit from having a great website. We think the sites for Miami Heat co-captain LeBron James and snowboarder Gretchen Bleiler are great examples of how to keep fans updated on the latest news, share photos and show your personality. Some of these athlete…

Around the Office: A Copycat Site, A Twitter Logo Redesign, Free Coffee, and More

Around the Office is a weekly group blog that shows what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. Having been the creative mind behind a number of logo redesigns herself, Eva was impressed with Twitter’s logo rehash. She agrees with designer Graham Smith that the new logo is sharp and clever, and as he puts it: “Less of a hair-sprayed quiff: more of a rock hard waxed spike style.” Smith’s blog features a step-by-step…

Around the Office: Regent College Online, Immortal Critique, and a Case for Pinterest

Around the Office is a weekly group blog that shows what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. Eva He likes what Regent College has done with their website, YouTube, Twitter, and Facebook design. This Vancouver graduate school is just one of many post-secondary institutions grounded in knowledge and implementing current technology. Not only that, but they do it with a divine sense of style! This week, Brent has, once again, been wrestling…