Blog

  • 2022: a weird and wonderful year

    Will 2023 be weird or wonderful? For KZ, 2022 was both. Some of us finally met each other for the first time because we’ve been working virtually since the lockdowns of 2020. Project/account manager Ceejay and developer Hector met each other and everyone else at a backyard BBQ for all staff in May. Creative strategist…

  • Video for Beginners: Tips for Shooting Your First Ad

    Video is one of the best ways to speak directly to your customers – and get your brand across effectively, by tapping into your authentic voice. But, video is intimidating! Understandably, small business owners are often intimidated by video for many reasons: You may feel uncomfortable or unnatural on camera You may feel you have…

  • We Are Hiring!

    Social Media Content Specialist + Video Editor, Digital Marketing Paid Internship Join the team at Kobayashi + Zeitguys, a Toronto-based marketing agency as our new social media content specialist + video editor.  About the Opportunity:  We are looking for a creative marketing-savvy content specialist with a passion for video and social media! The ideal candidate will have a strong aptitude for video editing, developing effective visual content for…

  • How To Get Started With Local SEO

    SEO – or search engine optimization is the process of ensuring your digital business footprint is optimized for the search engines to effectively index and rank your content.  By optimizing your content for search, ideally, you’re improving the likelihood that your business information is shown to users searching for exactly what you offer. We’ve all…

  • Lead Generation: What You Need to Get Your Campaign Started

    Virtually every business out there is looking for new customers. Whether your team is actively pursuing them through advertising and marketing, or you’ve cooled off on promotional tactics due to the challenges of COVID-19 – the importance of continuously building out your pool of potential customers (often referred to as ‘leads’) is crucial.  One great way to reach new leads is by…

  • Asking for Online Reviews is the #1 Marketing Action We Recommend Right Now!

    Your business operations may not be ‘business as usual’ right now due to the COVID-19, but that doesn’t mean it’s time to stop promoting your products and services.  While there’s no denying that sales have declined in many industries, others are in a prime position to take advantage of pivots in customer behaviour, like increased content…

  • The National Nursing Assessment Service of Canada (NNAS)

    The National Nursing Assessment Services of Canada approached Kobayashi + Zeitguys to help re-design and rebuild the current website to better speak to the variety of user groups that visit the site. The main objective for the new www.nnas.ca website was to investigate, determine and build a user experience interface that effectively served the primary audience…

  • Clear Life Magazine

    Clear Life Magazine is an ethical shop and publication that connects their customers with beautiful, sustainable home, fashion and beauty products. They approached Kobayashi + Zeitguys for a new website UX design and UI guidelines. Our UX design team worked collaboratively with the Benjamin Moody, benjaminmoody.com, our friend and top notch WordPress Developer in the design…

  • Moshe A. Milevsky

    Moshe A. Milevsky is a finance professor and thought leader at the Schulich School of Business at York University in Toronto. There is a plenty to learn about Moshe Milesky on his website moshemilevsky.com by exploring his Speaking Engagements & Lectures, his University & Research papers, as well as his many Books & Writings. These areas constitute the…

  • The Miller Group

    In the latter part of 2017 Kobaysahi + Zeitguys completed and launched the new MillerGroup.ca website. Since that time we have branched off two sister sites for Miller Transit and Miller Waste. One of the main features of the new millergroup.ca website has been to showcase the new contact section to help illustrate the way we user…

  • My City of Migration: myCOM

    Cities of Migration: From diversity – strength Ryerson’s Cities of Migration project posed Kobayashi + Zeitguys a problem; Building Inclusive Cities is a learning platform that facilitates education around a core urban development issue in our time; Cities that aspire to a cosmopolitan reputation on the global stage need to build diversity into their winning formula. Along…

  • The Art of Business Photography

    Our client needed a way to distinguish his photography practice for a valuable new niche. Businesses need great photography to stand out – and stock photography, generally, just doesn’t do the job. Our client identified that businesses who were willing to pay to secure distinctive imagery didn’t even realize how beautiful, fully custom photography was…

Categories