SEO – or search engine optimization is the process of ensuring your digital business footprint is optimized for the search engines to effectively index and rank your content. By optimizing your content for search, ideally, you’re improving the likelihood that your business information is shown to users searching for exactly what you offer. We’ve all experienced search from a user perspective. When we open the google search engine to look up, well, anything and everything, we want to receive the…
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Lead Generation: What You Need to Get Your Campaign Started
Virtually every business out there is looking for new customers. Whether your team is actively pursuing them through advertising and marketing, or you’ve cooled off on promotional tactics due to the challenges of COVID-19 – the importance of continuously building out your pool of potential customers (often referred to as ‘leads’) is crucial. One great way to reach new leads is by building out a lead generation campaign. What is lead generation? ‘Lead generation’ is a process whereby businesses take action to look for prospective customers, often…
Asking for Online Reviews is the #1 Marketing Action We Recommend Right Now!
Your business operations may not be ‘business as usual’ right now due to the COVID-19, but that doesn’t mean it’s time to stop promoting your products and services. While there’s no denying that sales have declined in many industries, others are in a prime position to take advantage of pivots in customer behaviour, like increased content consumption, higher volume of online purchases and stronger desire to find businesses close to home. So what do we suggest? Reaching out to customers to ask…
The National Nursing Assessment Service of Canada (NNAS)
The National Nursing Assessment Services of Canada approached Kobayashi + Zeitguys to help re-design and rebuild the current website to better speak to the variety of user groups that visit the site. The main objective for the new www.nnas.ca website was to investigate, determine and build a user experience interface that effectively served the primary audience of Internationally Educated Nurses seeking to register to practice nursing Canada. User Navigation Highlights One of our approaches to help international nurses discover what they…
Clear Life Magazine
Clear Life Magazine is an ethical shop and publication that connects their customers with beautiful, sustainable home, fashion and beauty products. They approached Kobayashi + Zeitguys for a new website UX design and UI guidelines. Our UX design team worked collaboratively with the Benjamin Moody, benjaminmoody.com, our friend and top notch WordPress Developer in the design and build of the new clearlifeinc.com website. The images below provide examples of how we’ve combined the product sales of the Ethical Shop, with the…
Moshe A. Milevsky
Moshe A. Milevsky is a finance professor and thought leader at the Schulich School of Business at York University in Toronto. There is a plenty to learn about Moshe Milesky on his website moshemilevsky.com by exploring his Speaking Engagements & Lectures, his University & Research papers, as well as his many Books & Writings. These areas constitute the main structure of his website. The homepage presents featured cards section quickly bring the viewers to the page they are looking for. And the featured images are a thumbnail version of…
The Miller Group
In the latter part of 2017 Kobaysahi + Zeitguys completed and launched the new MillerGroup.ca website. Since that time we have branched off two sister sites for Miller Transit and Miller Waste. One of the main features of the new millergroup.ca website has been to showcase the new contact section to help illustrate the way we user experience we are providing for users looking to navigate the vast collection of Miller Group locations and subsidiaries. All locations are mapped for visitors to…
My City of Migration: myCOM
Cities of Migration: From diversity – strength Ryerson’s Cities of Migration project posed Kobayashi + Zeitguys a problem; Building Inclusive Cities is a learning platform that facilitates education around a core urban development issue in our time; Cities that aspire to a cosmopolitan reputation on the global stage need to build diversity into their winning formula. Along with efforts to sell their particular “brand” and to compete for investors, new industries or tourism, cities are investing in welcoming strategies to attract immigrant skills,…
The Art of Business Photography
Our client needed a way to distinguish his photography practice for a valuable new niche. Businesses need great photography to stand out – and stock photography, generally, just doesn’t do the job. Our client identified that businesses who were willing to pay to secure distinctive imagery didn’t even realize how beautiful, fully custom photography was within their budget. The photos in his portfolio are striking, and make the case well. But what was missing was a compelling presentation and storytelling…
The benefits of integrating your blog with your website
We recently wrote about the advantages of blogging using your own domain as opposed to the URL given to you by a free service like WordPress.com or Blogger. If you are blogging to support your business (which we’d advise nearly every business to consider), you’ll want to go further by integrating your blog and your website. There are four main benefits of having your blog a part of your website: Show what your company is all about. While your site…