Tips and Tricks

  • Integrating your blog and your website

    Having a ‘blog’, featuring news, articles and thought-provoking content, is a great way to help your business gain credibility and enhance its reputation. But in order to make the most impact on both your target market and on search engines, your blog and organization’s website should be well-integrated. There are, however, several different methods of […]

  • Hiding your prices – Don’t do it!

    Talking about money is hard, even for online business. Many times when you visit a website, it is not easy to find the prices for the offered services. You can go through three or more different windows with trials and special offers but you cannot find how much you will finally have to pay for […]

  • Don’t wait, start the sharing

    In July, we started a blog series on the importance that an updated website has for your business. In our first blog post about website updates, we discussed how regular updates are a great way to legitimize a small business website. We also explained ways to find website content for your visitors and how to […]

  • You’ve Created Your Content – Now Be Social with It!

    Previously on Online Friendly, we told you about some ways to update your website frequently. These days, visitors to your website can do more than just look at your pages. Social Networks like Facebook, LinkedIn and Twitter are a powerful another way to have your website content put right where many people spend at least […]

  • 4 (+1) Ways to Regularly Update Your Website

    This week we want to tell you more about updating your website. In our previous posts, we explained why you should keep your website updated. We also listed some ways to discover interesting and useful content for your site. After you have your content, the next step is being able to update your site with […]

  • 7 Questions to Discover Content For Your Website

    In our previous post, we introduced you to the concept of regular ‘website updates’. As we explained, when you frequently change your home page, you tell your visitors that you are an active company. In addition, you show them the value that you give to the communications you have with your clients and potential clients. […]

  • 1 (Big) Step to Legitimize Your Small Business on the Web

    When was the last time anything on your home page changed? As you probably already know, your home page is the most important page of your site. Your homepage is the first impression that your clients get of you and your business. Changing it frequently tells your visitors that you are an active company. It […]

  • 6 Basic Search Engine Friendly Tips

    In our previous blog post about creating a successful brochure web site, we slipped in a few descriptive links to ourselves and our clients. We did this to help tell Google, Bing, Yahoo and other search engines what these sites are about. Doing this is part of an online marketing strategy called Search Engine Optimization […]

  • 3 elements for successful brochure website homepages

    Very often your websites homepage is the first impression any of your customers will have of you. Like a warm smile and a strong handshake, your homepage sets the stage for how your customers think of you, and what action they will take next – will it be the one you want? Other than a […]

  • 8 basic ways to promote your website WITHOUT SEO/SEM/Social Media

    Your website is out there trying to market for you. Are you marketing for your website? Recently, a potential client came to us with a big concern.  Their website wasn’t generating enough business for him – almost nothing.  This client was looking to add more pages to the website (currently only had one) and maybe […]

  • 4 key aspects of a brochure site

    The first goal for many small business websites is to support existing “offline” sales efforts. One way to do this is through the creation of a “brochure site”, which could be as simple as one page with some basic information on your business. So, how does a brochure website help support your underlying business goals? In […]